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blog/dont-do-unto-others-what-you-dont-want-done-unto-you/index.html
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<!doctype html><html><head><title>Don’t do unto others what you don’t want done unto you - Nithin Kamath's personal homepage</title><meta charset=utf-8><meta name=title content="Nithin Kamath's personal homepage"><meta name=description content="The core of our philosophy..."><meta name=viewport content="width=device-width,initial-scale=1"><meta property="og:title" content="Don’t do unto others what you don’t want done unto you - Nithin Kamath's personal homepage"><meta property="og:description" content="The core of our philosophy..."><meta property="og:type" content="website"><meta property="og:url" content="https://nithinkamath.me/blog/dont-do-unto-others-what-you-dont-want-done-unto-you/"><link rel="shortcut icon" href=https://nithinkamath.me/static/images/favicon.png><meta property="og:image" content="https://nithinkamath.me/static/images/thumb.jpg"><link rel=preconnect href=https://fonts.gstatic.com><link href="https://fonts.googleapis.com/css2?family=Inter&display=swap" rel=stylesheet><link rel=stylesheet type=text/css media=screen href=https://nithinkamath.me/static/style.css></head><body><section class="container wrap"><div class=header><div class=logo><a href=https://nithinkamath.me/><img src=https://nithinkamath.me/static/images/nithin.jpg alt class=photo></a> | ||
<a href=https://nithinkamath.me/><img alt="Nithin Kamath's personal homepage" src=https://nithinkamath.me/static/images/logo.svg></a><p class=tagline>Musings on finance, business, and life</p></div><nav class=nav><a class=active href=/>Home</a> | ||
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<a href=https://nithinkamath.me/index.xml><img src=https://nithinkamath.me/static/images/feed.svg alt="Subscribe to feed"></a></nav></div><div class=content><div class="post single"><div class=post-header><h3 class=title>Don’t do unto others what you don’t want done unto you</h3><div class=date>25 Oct 2024</div></div><div class=body><p>With everybody chasing “engagement,” we seem to have made many things on the internet annoying and unusable. My own phone is constantly on silent because of annoying calls, notifications, emails, etc.</p><p>From day one of Zerodha, “don’t do unto others what you don’t want done unto you” has been at the core of our philosophy. We don’t send an email or a notification unless it’s important. Counter-intuitively, this is why people trust us?</p><p>Not triggering users to trade hurts the business, but in the long run, it’s good for the customers.</p><p>K calls this “user disengagement” and <a href=https://zerodha.tech/blog/user-disengagement/>explains it better</a> than I can.</p><p><a href=https://x.com/Nithin0dha/status/1849708993637204343 rel="noopener noreferrer">Go to link →</a></p></div><div class=tags><ul class=flat><li><a href=/tags/zerodha>zerodha</a></li></ul></div></div></div></div></section><footer class=footer>Nithin Kamath © 2021 | ||
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