Add community values, improve code of conduct

code-of-conduct.md

@@ -1,3 +1,61 @@
 # OpenTelemetry Community Code of Conduct
 
-OpenTelemetry follows the [CNCF Code of Conduct](https://github.com/cncf/foundation/blob/master/code-of-conduct.md).
+The OpenTelemetry project aims to be a welcoming place where new and existing
+members feel safe to respectfully share their opinions and disagreements. We
+want to attract a diverse group of people to collaborate with us, which means
+acknowledging that people come from different backgrounds and cultures. 
+
+This project is bound by and abides by the [CNCF Code of
+Conduct](https://github.com/cncf/foundation/blob/main/code-of-conduct.md).
+Conflicts should be resolved respectfully between the involved parties, however
+we understand that it may not always be possible without outside help or
+mediation. When needed, any community member can ask for help or report a Code
+of Conduct violation to the Governance Committee as outlined below. The project
+prefers for violations to be reported first to the Governance Committee so that
+they may be resolved internally, however, in extreme cases code of conduct
+violations should be reported to the CNCF as outlined in the [CNCF Incident
+Resolution
+Procedures](https://github.com/cncf/foundation/blob/main/code-of-conduct/coc-incident-resolution-procedures.md).
+Anyone who is unsure if a violation should be reported to the project or the
+CNCF should refer to the [CNCF CoC Jurisdiction
+Policy](https://github.com/cncf/foundation/blob/main/code-of-conduct/coc-committee-jurisdiction-policy.md).
+
+## Reporting violations
+
+If you have seen or experienced unacceptable behavior or anything that would
+make our community less welcoming, please speak up!
+
+When the Governance Committee (GC) determines that a code of conduct violation
+happened, it will take the actions deemed necessary and appropriate for the
+event. In more serious cases, the community member might be requested to depart
+from our communities, giving up any roles they may possess, such as the
+maintainership of a SIG. In extreme cases, the GC can force the departure of the
+member.
+
+## Submit in writing
+
+To report a violation in writing, please email
+[email protected], which goes to all GC members. If
+you do not want your report to be received by all GC members, either because you
+want to submit a report anonymously or because one of the GC members has a
+conflict of interest, you may send your report directly to any individual GC
+member. The [current list of
+members](https://github.com/open-telemetry/community/blob/main/community-members.md#governance-committee)
+can be found on our community repository, and you can ping any of them directly
+on [CNCF’s Slack](https://slack.cncf.io)
+
+## Submit in spoken conversation
+
+If you prefer to report the violation in a spoken conversation, you may request
+a telephone conversation or virtual meeting with a GC member.
+
+# How to report anonymously
+
+If you desire to submit a report anonymously, please send a message directly to
+any individual member of our GC through the CNCF Slack and let them know you
+would like to submit a Code of Conduct report anonymously. If you submit your
+report anonymously, that member of the GC will share the contents of your report
+with the rest of the GC, but they will not disclose your identity as the
+reporter to the other members of the GC (unless such disclosure is necessary to
+comply with applicable laws or a court order, or to protect you or someone else
+from imminent danger).

mission-vision-values.md

@@ -116,3 +116,74 @@ to degrade gracefully as needed.
 OpenTelemetry users should not have to choose between high-quality telemetry and
 a performant application. High performance is a requirement for OpenTelemetry,
 and unexpected interference effects in the host application are unacceptable.
+
+## Community values — the principles that guide our interactions
+
+The OpenTelemetry project aims to be a welcoming place where new and existing
+members feel safe to respectfully share their opinions and disagreements. We
+want to attract a diverse group of people to collaborate with us, which means
+acknowledging that people come from different backgrounds and cultures. 
+
+There might be situations where community members act in a dubious manner. If
+you have seen or experienced unacceptable behavior or anything that would make
+our community less welcoming, please speak up! See [our code of
+conduct](https://github.com/open-telemetry/community/blob/main/code-of-conduct.md)
+for more information on how to report unacceptable behavior.
+
+While we want to encourage everyone to express themselves in their own way,
+there are some behaviors that we encourage you to adopt while interacting with
+other community members.
+
+### Act on behalf of the project
+
+It’s no secret that a good number of maintainers of the project are employed by
+companies with commercial interests in OpenTelemetry, especially vendors in the
+observability space. That said, we expect community members to act in the best
+interests of the project. Each member’s priorities can (and should!) align with
+those of their employers so that the relationship is beneficial to all parties,
+but when acting as a maintainer or contributor to the project, community members
+are expected to wear the project’s hat. 
+
+### Disclose potential conflicts of interest
+
+Even within the project, people might have different hats: a Collector
+maintainer might be part of the Governance Committee, a JavaScript maintainer
+might be part of the Technical Committee, and so on. When the context of your
+message can be ambiguous, make it clear which hat you are using. For instance,
+during a GC call, a person who is also a maintainer of the Collector might say:
+“as a Collector maintainer, I believe that…, while as a GC member, I believe …”
+
+### Assume positive intent
+
+We all have different priorities in our daily jobs, and while some of us are
+employed to work full time on OpenTelemetry, some of us are paid to improve
+specific parts of the project according to the commercial interests of our
+employers. When reviewing proposals, documents, or code, take the different
+perspectives into consideration, but more importantly, assume positive intent:
+while the proposal might seem skewed towards a specific perspective at first,
+it’s very likely that the author is open to improving it if different
+perspectives are provided.
+
+### Respectfully disagree
+
+Many decisions are made every day as part of our project. Despite giving our
+best, not all decisions are the right ones. We encourage ideas and solutions to
+be proposed and debated until an agreement is reached or until the “disagree and
+commit” stage is reached. What we cannot tolerate is turning attacks against
+ideas into attacks against people: in the heat of the moment, it might be
+tempting to make an ad hominem attack but it’s always wrong. If you have reasons
+to believe the person you are debating with is not acting in the interest of the
+project, seek mediation instead of engaging further. While the technical merits
+of the matter should be resolved within the SIG by the maintainers or, in
+ultimate cases, by the Technical Committee (TC), non-technical matters should be
+brought up to the Governance Committee.
+
+### Be nice
+
+As evidenced in [The Cultural Map](https://erinmeyer.com/books/the-culture-map/)
+by Erin Meyer, people from different cultural backgrounds have different ways of
+communicating. While we don’t expect you to be an expert in capturing unspoken
+nuances, we expect that you be nice to other folks and that your communication
+is clear without requiring the other parties to infer what’s not explicitly
+written there. This includes being minimally polite while transmitting your
+thoughts and keeping snarky or inappropriate comments to yourself.