Male. Currently a grad student.
I'm doing research on: 💻Information Systems & 🎈Marketing
Coding: 🤖AI/ML 🐛web scraping 🎥data (pre)process 🎃fun stuff 😍LLM (soon)
Publications:
- Han Zhang, Yang Yang, Jichang Zhao, Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective, Computers in Human Behavior, Volume 138, 2023, 107467, https://doi.org/10.1016/j.chb.2022.107467.
Working papers and projects:
- sponsored content in influencer marketing (submitted to IJRM, in review)
- More on the topic game live streaming
- using the emergent abilities of large language models for market research
other things:
- I am a bad ukulele player.
- I want to make the ultimate video game but so far no luck.