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add Dubs case study and interview to website (#296) (#297)
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Co-authored-by: Nathan Tarbert <[email protected]>
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deepakprabhakara and NathanTarbert authored Nov 27, 2023
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---
slug: unlocking-business-growth-a-conversations-with-dubs-founder
title: "Unlocking Business Growth: A Conversation with Dub's Founder"
tags_disabled:
[
developer,
security,
cybersecurity,
devsecops,
open-source,
developerfirst,
case-study,
]
image: /img/success-stories/dub.png
hide_table_of_contents: true
author: Nathan Tarbert
author_title: Community Engineer @BoxyHQ
author_url: https://github.com/NathanTarbert
author_image_url: https://boxyhq.com/img/team/nathan.jpg
---

#### [Dub](https://dub.co) is a cutting-edge URL-shortening service that simplifies and enhances your online experience. With Dub, you can convert long, unwieldy URLs into concise and user-friendly short links with just a few clicks. This means you can share links on social media, in emails, or in your documents more efficiently and aesthetically.

---

**Q:** Good day, we have a special guest with us today, Steven Tey, the Founder of Dub. We're going to delve into the fascinating journey of Dub and the transformative power of Enterprise SSO. Welcome, Steven!

**Steven Tey:** Thank you for having me. It's a pleasure to be here.

**Q:** Let's begin at the beginning. What motivated Dub to implement Enterprise SSO?

**Steven Tey:** Absolutely. Dub realized the importance of streamlining user authentication and boosting security. Our motivation behind implementing Enterprise SSO was twofold. We wanted to simplify user access, making it hassle-free for both our clients and employees, while also fortifying our security measures.

**Q:** It's clear that enhancing both user experience and security were key drivers. Now, could you share with us what factors led you to select BoxyHQ's Jackson for this implementation?

**Steven Tey:** Certainly. We chose BoxyHQ (Jackson) for its robust SSO capabilities and impeccable reputation for reliability. It wasn't just about features; it was about selecting a partner who shared our commitment to a seamless, secure user experience. We saw BoxyHQ as a trusted partner with a deep understanding of our security needs.

**Q:** The choice of a reliable partner is crucial in such implementations. Now, let's talk about the benefits. What were the direct and soft benefits Dub observed following the adoption of BoxyHQ’s SSO solution?

**Steven Tey:** The benefits were manifold. We saw reduced login friction, enhanced security, and simplified user management. These translated into soft benefits, including improved user satisfaction, increased productivity, and a heightened sense of trust among our clients and partners.

**Q:** It's evident that implementing Enterprise SSO had a profound impact on your organization. Can you share with us how much time it saved your team in terms of business impact?

**Steven Tey:** The time savings were substantial. With streamlined authentication processes and reduced password-related issues, our employees and clients could access resources faster. This led to significantly increased operational efficiency and allowed our team to focus on what they do best, build really great software.

**Q:** That's impressive. And did incorporating BoxyHQ assist in accelerating your journey toward achieving SOC 2 compliance, by any chance?

**Steven Tey:** While SOC 2 compliance wasn't our primary goal, the enhanced security measures certainly facilitated the path to compliance. It's about creating a robust security foundation that aligns with industry standards, which in turn positively impacts our overall security posture.

**Q:** Finally, have you seen any significant growth in acquiring enterprise clients as a direct result of utilizing SSO?

**Steven Tey:** Absolutely, we have. In fact, following the implementation of SSO, we secured five enterprise clients in a two-week period, leveraging BoxyHQ's SAML/SSO capabilities. The improved user experience and heightened security measures made onboarding new clients smoother, which contributed to our growth in the enterprise sector.

**Q:** That's an impressive growth trajectory. Before we conclude, could you share any insights about Dub's use case or any remarkable experiences with BoxyHQ's support during the implementation process?

**Steven Tey:** Our journey with BoxyHQ was smooth from the beginning. The support they provided was responsive and helpful, making the implementation process efficient. We found a true partner in them, and the results speak for themselves.

**Q:** Steven, thank you for sharing your insights into Dub's remarkable journey toward Enterprise SSO with BoxyHQ's SAML Jackson. It's a testament to the transformative power of technology and the value of selecting the right partners. We look forward to seeing more from Dub in the future.

**Steven Tey:** Thank you. It's been a pleasure sharing our story, and we're excited about what lies ahead for Dub.

<div style={{ textAlign: "center" }}>
<a href="/success-stories/safeguarding-trust-boxyhq-sso-enhances-dubs-security" class="button button--primary button--outline">Read Dub's success story</a>
</div>
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---
slug: safeguarding-trust-boxyhq-sso-enhances-dubs-security
title: "Safeguarding Trust: BoxyHQ SSO Enhances Dub's Security "
tags_disabled: [security, cybersecurity, devsecops, single sign-on]
image: /img/success-stories/dub.png
hide_table_of_contents: true
---

import Quote from "../src/components/Quote";

Dub is a cutting-edge URL-shortening service that simplifies and enhances your online experience. With Dub, you can convert long, unwieldy URLs into concise and user-friendly short links with just a few clicks. This means you can share links on social media, in emails, or in your documents more efficiently and aesthetically.

<div style={{ textAlign: "center" }}>
<a href="https://dub.co" target="_blank" class="button button--primary button--outline">Learn more about Dub</a>
</div>

## Introduction

In the fast-paced digital landscape of today, security and efficiency are paramount. Dub, a forward-thinking organization, recognized the need to streamline and strengthen their user authentication process. The motivation behind implementing [Enterprise Single Sign-On (SSO)](https://github.com/boxyhq/jackson) was to simplify user access while bolstering security measures. Dub aimed to provide a seamless experience for their clients and employees, eliminating the hassle of multiple logins and passwords.

<Quote author="Steven Tey" title="Founder Dub" avatar="/img/success-stories/steven-tey-dub.jpeg">
🔥 Boxy is an absolute godsend!
</Quote>

## Choosing BoxyHQ's Jackson: A Trusted Partner in Security

Dub's quest for a robust SSO solution led them to BoxyHQ [(Jackson)](https://github.com/boxyhq/jackson), a name synonymous with secure and user-friendly SSO implementations. The decision was influenced by BoxyHQ's Enterprise-Grade track record in delivering secure and user-friendly SSO solutions. Dub saw BoxyHQ as a trusted partner with a deep understanding of their security needs.

The choice of BoxyHQ's Jackson wasn't just about the features it offered. It was also about selecting a partner who shared Dub's commitment to a seamless, secure user experience.

## Direct and Soft Benefits of Enterprise SSO Implementation

The adoption of BoxyHQ's Jackson brought a multitude of benefits to Dub, both direct and soft. Here's a closer look at these advantages:

**_Direct Benefits:_**

1. **Reduced Login Friction:** With SSO, users can access multiple systems and applications with a single set of credentials, eliminating the need for multiple logins. This streamlined process significantly reduced login friction and saved users valuable time.

2. **Enhanced Security:** Enterprise SSO ensures that users have secure access to their resources. It safeguards against unauthorized access and provides a crucial layer of security.

3. **Simplified User Management:** Dub found that managing user access and permissions became simpler and more efficient. Administrators could easily control who had access to what, improving overall data security.

**_Soft Benefits (Second-Order Benefits):_**

**Improved User Satisfaction:** With fewer login hassles and increased security, users were more satisfied with their experience, contributing to a more positive working environment.

**Increased Productivity:** The time saved in dealing with login issues and managing multiple passwords allowed employees to focus more on their core tasks, enhancing productivity.

**Heightened Trust:** Clients and partners felt more confident in Dub's security measures, strengthening relationships and trust.

<Quote author="Steven Tey" title="Founder Dub" avatar="/img/success-stories/steven-tey-dub.jpeg">
HUGE shoutout to BoxyHQ for demystifying esoteric concepts like Enterprise SSO and Directory Sync!

I highly recommend checking out their docs – it's an absolute goldmine: https://boxyhq.com/docs
</Quote>
<br></br>

**Business Impact:** Saving Time and Attracting Enterprise Clients
The implementation of BoxyHQ's Jackson resulted in significant time savings for Dub's team. With streamlined authentication processes and reduced password-related issues, employees and clients could access resources faster, leading to increased operational efficiency.

With the help of BoxyHQ, Dub has witnessed substantial growth in acquiring enterprise clients as a direct result of utilizing SSO. In just two weeks, Dub secured five enterprise clients by leveraging BoxyHQ's SAML/SSO capabilities. The improved user experience and heightened security measures facilitated smoother onboarding processes for new clients, contributing to Dub's growth in the enterprise sector.

<Quote author="Steven Tey" title="Founder Dub" avatar="/img/success-stories/steven-tey-dub.jpeg">
SSO has been a highly requested feature since Dub's launch and we're excited to be launching BoxyHQ’s secure sign-on!
</Quote>

## A Collaborative Success Story

Dub's successful collaboration with BoxyHQ (Jackson) in implementing Enterprise SSO highlights the tangible benefits that have transformed Dub's user authentication and security landscape. This partnership signifies a shared commitment to streamlining security and simplifying access. BoxyHQ's Jackson is more than a tool; it's a security partner.

In closing, Dub's journey towards Enterprise SSO with BoxyHQ's Jackson serves as a testament to the transformative power of technology. The adoption of SSO not only enhanced security and efficiency but also facilitated growth and strengthened relationships with clients and partners. It's a story of how a forward-thinking organization and a trusted technology partner can achieve remarkable results.
<br></br>

<div style={{ textAlign: "center" }}>
<a href="/blog/unlocking-business-growth-a-conversations-with-dubs-founder" class="button button--primary button--outline">Read the full interview</a>
</div>

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