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BCG-Digital-Transformation-Program

It involved the Following Tasks:

Task_1) Market Research: Understand emerging trends in using apps to improve customer engagement in F&B Industry.

Task_2) Use Case Development: Identifying the highest impact features for consumers.

Task_3) Impact Assessment & Prioritization : Evaluating product features along key criteria.

Task_4) Economics: Rapid experimentation with the two pilot features evaluate the results from pilot based on the customer and product data.

Task_5) Scaling : Scaling up pilot using agile methodology , created a dashboard in Trello which includes Epic, Stories and Tasks to be performed.

Skills Demonstrated: Market Research, Powerpoint, Financial modelling, MS Excel,Critical thinking, Agile methodology,Stakeholder management Project Management.

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