RabbitMQ is a message broker: it accepts and forwards messages. You can think about it as a post office: when you put the mail that you want posting in a post box, you can be sure that Mr. Postman will eventually deliver the mail to your recipient. In this analogy, RabbitMQ is a post box, a post office and a postman.
$ python usr/bin/consume.py
$ python usr/bin/send.py