diff --git a/charts/kubechecks/Chart.yaml b/charts/kubechecks/Chart.yaml
index cd791d3a..ea21292b 100644
--- a/charts/kubechecks/Chart.yaml
+++ b/charts/kubechecks/Chart.yaml
@@ -1,8 +1,8 @@
 apiVersion: v2
 name: kubechecks
 description: A Helm chart for kubechecks
-version: 0.4.0
-appVersion: "1.1.1"
+version: 0.4.1
+appVersion: "1.3.3"
 type: application
 maintainers:
   - name: zapier
diff --git a/charts/kubechecks/templates/_helpers.tpl b/charts/kubechecks/templates/_helpers.tpl
index 8367585c..98422308 100644
--- a/charts/kubechecks/templates/_helpers.tpl
+++ b/charts/kubechecks/templates/_helpers.tpl
@@ -37,7 +37,7 @@ Common labels
 helm.sh/chart: {{ include "kubechecks.chart" . }}
 {{ include "kubechecks.selectorLabels" . }}
 {{- if .Chart.AppVersion }}
-app.kubernetes.io/version: {{ .Chart.AppVersion | quote }}
+app.kubernetes.io/version: {{ coalesce .Values.deployment.image.tag .Chart.AppVersion | quote }}
 {{- end }}
 app.kubernetes.io/managed-by: {{ .Release.Service }}
 {{- if .Values.commonLabels }}
diff --git a/charts/kubechecks/tests/deployment_test.yaml b/charts/kubechecks/tests/deployment_test.yaml
index 387b758b..7585558b 100644
--- a/charts/kubechecks/tests/deployment_test.yaml
+++ b/charts/kubechecks/tests/deployment_test.yaml
@@ -168,3 +168,27 @@ tests:
                 name: new-configmap
             - secretMap:
                 name: new-secret
+  - it: should render tag as annotation
+    chart:
+      appVersion: 1.0.0
+      version: 0.1.0
+    release:
+      name: kubechecks
+    set:
+      deployment:
+        image:
+          tag: 2.0.0
+    asserts:
+      - isKind:
+          of: Deployment
+      - equal:
+          path: spec.template.spec.containers[0].image
+          value: ghcr.io/zapier/kubechecks:2.0.0
+      - equal:
+          path: metadata.labels
+          value:
+            app.kubernetes.io/instance: kubechecks
+            app.kubernetes.io/managed-by: Helm
+            app.kubernetes.io/name: kubechecks
+            app.kubernetes.io/version: 2.0.0
+            helm.sh/chart: kubechecks-0.1.0