diff --git a/.github/actions/build-image/action.yaml b/.github/actions/build-image/action.yaml
index 1cec541b..7be9d258 100644
--- a/.github/actions/build-image/action.yaml
+++ b/.github/actions/build-image/action.yaml
@@ -5,6 +5,9 @@ inputs:
   image_tag:
     description: The image tag
     required: true
+  tag_latest:
+    description: Tag latest as well as the provided tag
+    default: "false"
   token:
     description: Github token
     required: true
@@ -42,4 +45,4 @@ runs:
         --push 
         +build 
         --GIT_TAG=${{ inputs.image_tag }}
-        --IMAGE_NAME=ghcr.io/${{ github.repository }}:${{ inputs.image_tag }}
+        --IMAGE_NAME="ghcr.io/${{ github.repository }}:${{ inputs.image_tag }} ${{ inputs.tag_latest != 'false' && format('ghcr.io/{0}:latest', github.repository) || '' }}" 
diff --git a/.github/workflows/on_release_published.yaml b/.github/workflows/on_release_published.yaml
index 857e38c4..7d9e0328 100644
--- a/.github/workflows/on_release_published.yaml
+++ b/.github/workflows/on_release_published.yaml
@@ -19,4 +19,5 @@ jobs:
       - uses: ./.github/actions/build-image
         with:
           image_tag: ${{ github.ref_name }}
+          tag_latest: true
           token: ${{ secrets.GITHUB_TOKEN }}
diff --git a/charts/kubechecks/Chart.yaml b/charts/kubechecks/Chart.yaml
index 2e1c7b31..47779854 100644
--- a/charts/kubechecks/Chart.yaml
+++ b/charts/kubechecks/Chart.yaml
@@ -1,8 +1,7 @@
 apiVersion: v2
 name: kubechecks
 description: A Helm chart for kubechecks
-version: 0.4.3
-appVersion: "1.3.3"
+version: 0.4.4
 type: application
 maintainers:
   - name: zapier
diff --git a/charts/kubechecks/values.yaml b/charts/kubechecks/values.yaml
index 9a11138a..dfb78940 100644
--- a/charts/kubechecks/values.yaml
+++ b/charts/kubechecks/values.yaml
@@ -40,7 +40,7 @@ deployment:
   image:
     pullPolicy: Always
     name: "ghcr.io/zapier/kubechecks"
-    tag: ""  # Defaults to the .Chart.AppVersion
+    tag: "latest"  # Defaults to the .Chart.AppVersion
 
   imagePullSecrets: []