diff --git a/pandera/typing/formats.py b/pandera/typing/formats.py
index 1585263df..0f88d5089 100644
--- a/pandera/typing/formats.py
+++ b/pandera/typing/formats.py
@@ -42,6 +42,9 @@ class Formats(Enum):
     #: python pickle file format
     pickle = "pickle"
 
+    #: python json_normalize
+    json_normalize = "json_normalize"
+
 
 Format = Union[
     Literal[Formats.csv],
@@ -50,4 +53,5 @@ class Formats(Enum):
     Literal[Formats.feather],
     Literal[Formats.parquet],
     Literal[Formats.pickle],
+    Literal[Formats.json_normalize],
 ]
diff --git a/pandera/typing/pandas.py b/pandera/typing/pandas.py
index 9c2a0b7c3..8e26962e7 100644
--- a/pandera/typing/pandas.py
+++ b/pandera/typing/pandas.py
@@ -122,6 +122,7 @@ def from_format(cls, obj: Any, config) -> pd.DataFrame:
                 Formats.feather: pd.read_feather,
                 Formats.parquet: pd.read_parquet,
                 Formats.pickle: pd.read_pickle,
+                Formats.json_normalize: pd.json_normalize,
             }[Formats(config.from_format)]
 
         return reader(obj, **(config.from_format_kwargs or {}))  # type: ignore