diff --git a/.changes/change.md b/.changes/change.md
new file mode 100644
index 000000000000..80e314deee5f
--- /dev/null
+++ b/.changes/change.md
@@ -0,0 +1,5 @@
+---
+'tauri-bundler': 'patch:bug'
+---
+
+The NSIS bundler will now replace non-numeric build metadata with `0` instead of returning an error.
diff --git a/crates/tauri-bundler/src/bundle/windows/nsis/mod.rs b/crates/tauri-bundler/src/bundle/windows/nsis/mod.rs
index 16d9df682954..a61625af3ddb 100644
--- a/crates/tauri-bundler/src/bundle/windows/nsis/mod.rs
+++ b/crates/tauri-bundler/src/bundle/windows/nsis/mod.rs
@@ -131,7 +131,7 @@ fn get_and_extract_nsis(nsis_toolset_path: &Path, _tauri_tools_path: &Path) -> c
   Ok(())
 }
 
-fn add_build_number_if_needed(version_str: &str) -> anyhow::Result<String> {
+fn try_add_numeric_build_number(version_str: &str) -> anyhow::Result<String> {
   let version = semver::Version::parse(version_str).context("invalid app version")?;
   if !version.build.is_empty() {
     let build = version.build.parse::<u64>();
@@ -141,7 +141,10 @@ fn add_build_number_if_needed(version_str: &str) -> anyhow::Result<String> {
         version.major, version.minor, version.patch, version.build
       ));
     } else {
-      anyhow::bail!("optional build metadata in app version must be numeric-only");
+      log::warn!(
+        "Unable to parse version build metadata. Numeric value expected, received: `{}`. This will be replaced with `0` in `VIProductVersion` because Windows requires this field to be numeric.",
+        version.build
+      );
     }
   }
 
@@ -150,6 +153,7 @@ fn add_build_number_if_needed(version_str: &str) -> anyhow::Result<String> {
     version.major, version.minor, version.patch,
   ))
 }
+
 fn build_nsis_app_installer(
   settings: &Settings,
   _nsis_toolset_path: &Path,
@@ -214,7 +218,7 @@ fn build_nsis_app_installer(
   data.insert("version", to_json(version));
   data.insert(
     "version_with_build",
-    to_json(add_build_number_if_needed(version)?),
+    to_json(try_add_numeric_build_number(version)?),
   );
 
   data.insert(