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<h1>Are You Inadvertently Abusing Your Customers' Data?</h1>
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Are You Inadvertently Abusing Your Customers' Data?
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<p>Date published: 10 April 2023 | by Sybil Mayard</p>
<h2>Why You Need a Privacy Notice Now</h2>
<p>Data protection experts frequently work with clients who share their customers' data without permission - are you one of them? If so, you probably don't have a <a href="https://sybiltec.com/privacy-notice/">privacy notice</a>.</p>
<p>Last week, we asked our LinkedIn connections <strong>"What do you think is the most important factor to consider when creating a trustworthy website?"</strong> Worryingly, 0% of respondents voted for “Transparent privacy notice”. Frankly, we weren't surprised at this result, but if you don't believe that having a transparent privacy notice is important, you should be concerned.</p>
<p>A privacy notice is beneficial for both yourself and your customers:</p>
<ol>
<li>It helps you to be clear about what data you are processing, and why you are processing it,</li>
<li>It informs your customers about how you use their data, building trust and helping them to make informed decisions when using your website.</li>
</ol>
<p>It is also required by law, under the UK GDPR (General Data Protection Regulation).</p>
<p>When writing a privacy notice it may be helpful to ask yourself some questions. Here are a few to get you started:</p>
<h2>WHICH data are you collecting?</h2>
<p>Many types of customer data can be collected via a website, including name, address, telephone number, date of birth, credit card information and IP address. Ensure that your website does not collect more data than you require.</p>
<h2>WHAT do you do with it?</h2>
<p>If you are storing, using, transferring or sharing customer data, you must have a clearly defined purpose for processing it.</p>
<h2>WHY are you processing this data?</h2>
<p>The lawful bases for processing are consent, contract, legal obligation, vital interests, public task and legitimate interests. At least one of these must apply whenever you process customer data.</p>
<h2>WHEN was the last time you reviewed your privacy policy?</h2>
<p>Processes and policies change and evolve; ensure to review your privacy notice on a regular basis and display the latest version on your website.</p>
<h2>HOW long do you retain this data for?</h2>
<p>You need to define a retention period - this is the length of time you will keep customer data for, before deleting it. The dangers of over-retaining include unnecessary additional costs to your business, out of date and/or irrelevant data, and even customer complaints.</p>
<h2>WHO are you sharing this data with?</h2>
<p>Having the data in your possession doesn't mean that you own it. Be extremely cautious when sharing customer information with third parties - there can be serious consequences if you share data without a legitimate reason for doing so.</p>
<h2>Creatively Manage Your Website's Compliance</h2>
<p>We want to help raise business owners' awareness of the implications of not having a compliant website. If you need support with creating your privacy notice or managing your customers' data, we can help you.</p>
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<p><a href="https://sybiltec.com/ecommerce-websites/">E-commerce Websites</a></p>
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<p><a href="https://sybiltec.com/small-business-web-design/">Web Design</a></p>
<p><a href="https://sybiltec.com/website-maintenance/">Website Maintenance</a></p>
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<p><a href="https://sybiltec.com/leaflet-design/">Leaflet Design</a></p>
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<p><strong>Some Areas We Cover</strong></p>
<p><a href="https://sybiltec.com/website-design/">Web Design in Bexley</a></p>
<p><a href="https://sybiltec.com/web-design-surrey/">Web Design in Surrey</a></p>
<p><a href="https://sybiltec.com/free-workshops-greenwich-borough/">Workshops in Greenwich</a></p>
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<p><strong>Get in Touch</strong></p>
<p><a href="mailto:[email protected]?subject=Website Enquiry">[email protected]</a><br>
The Engine House<br>2 Veridion Way<br>Erith DA18 4AL</p>
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<p><strong>Awards</strong></p>
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