diff --git a/README.md b/README.md
index 37e7dabe..112ed338 100644
--- a/README.md
+++ b/README.md
@@ -74,7 +74,9 @@ stores the result in storage, and make the same data ready for the Application t
 from storage and makes that available for the Application to consume right away.
 
 If you wish to avoid waiting on backend calls when the Application starts, the suggested approach is to call
-`confidence.activate()` and then call `confidence.asyncFetch()` to update the flag values in storage to be used on a future `activate()`. However, note that `activate()` ignores the current context: even if the current context has changed since the last fetch, flag values from the last fetch will be exposed to the Application.
+`confidence.activate()` and then call `confidence.asyncFetch()` to update the flag values in storage to be used on a future `activate()`. 
+
+**Important:** `confidence.activate()` ignores the current context: even if the current context has changed since the last fetch, flag values from the last fetch will be exposed to the Application.
 
 ### Managing the context
 The context is set when instantiating the Confidence instance, but it can be updated at runtime: