diff --git a/Sources/Confidence/FlagEvaluation.swift b/Sources/Confidence/FlagEvaluation.swift
index 393fbc2a..c04d6c61 100644
--- a/Sources/Confidence/FlagEvaluation.swift
+++ b/Sources/Confidence/FlagEvaluation.swift
@@ -44,11 +44,7 @@ extension FlagResolution {
                 )
             }
 
-            if resolvedFlag.resolveReason != .targetingKeyError {
-                Task {
-                    await flagApplier?.apply(flagName: parsedKey.flag, resolveToken: self.resolveToken)
-                }
-            } else {
+            if resolvedFlag.resolveReason == .targetingKeyError {
                 return Evaluation(
                     value: defaultValue,
                     variant: nil,
@@ -59,6 +55,9 @@ extension FlagResolution {
             }
 
             guard let value = resolvedFlag.value else {
+                Task {
+                    await flagApplier?.apply(flagName: parsedKey.flag, resolveToken: self.resolveToken)
+                }
                 return Evaluation(
                     value: defaultValue,
                     variant: resolvedFlag.variant,
@@ -77,6 +76,9 @@ extension FlagResolution {
                     resolveReason = .stale
                 }
                 if let typedValue = typedValue {
+                    Task {
+                        await flagApplier?.apply(flagName: parsedKey.flag, resolveToken: self.resolveToken)
+                    }
                     return Evaluation(
                         value: typedValue,
                         variant: resolvedFlag.variant,
@@ -87,6 +89,9 @@ extension FlagResolution {
                 } else {
                     // `null` type from backend instructs to use client-side default value
                     if parsedValue == .init(null: ()) {
+                        Task {
+                            await flagApplier?.apply(flagName: parsedKey.flag, resolveToken: self.resolveToken)
+                        }
                         return Evaluation(
                             value: defaultValue,
                             variant: resolvedFlag.variant,
@@ -105,6 +110,9 @@ extension FlagResolution {
                     }
                 }
             } else {
+                Task {
+                    await flagApplier?.apply(flagName: parsedKey.flag, resolveToken: self.resolveToken)
+                }
                 return Evaluation(
                     value: defaultValue,
                     variant: resolvedFlag.variant,
diff --git a/Tests/ConfidenceTests/ConfidenceTest.swift b/Tests/ConfidenceTests/ConfidenceTest.swift
index e99988c4..51dc65d5 100644
--- a/Tests/ConfidenceTests/ConfidenceTest.swift
+++ b/Tests/ConfidenceTests/ConfidenceTest.swift
@@ -694,6 +694,7 @@ class ConfidenceTest: XCTestCase {
         XCTAssertNil(evaluation.errorMessage, "")
         XCTAssertEqual(evaluation.reason, .error)
         XCTAssertEqual(evaluation.variant, nil)
+        XCTAssertEqual(flagApplier.applyCallCount, 0)
     }
 
     func testConcurrentActivate() async {