diff --git a/firmware-2712/default/pieeprom-2024-09-23.bin b/firmware-2712/default/pieeprom-2024-09-23.bin
new file mode 100644
index 0000000..c0969ff
Binary files /dev/null and b/firmware-2712/default/pieeprom-2024-09-23.bin differ
diff --git a/firmware-2712/release-notes.md b/firmware-2712/release-notes.md
index 77098ff..1cb49c5 100644
--- a/firmware-2712/release-notes.md
+++ b/firmware-2712/release-notes.md
@@ -1,5 +1,7 @@
 # Raspberry Pi5 bootloader EEPROM release notes
 
+## 2024-09-24: Promote 2024-09-23 release (default) (automatic update)
+
 ## 2024-09-23: SDRAM performance tuning (latest)
 * Allow BANKLOW to be configured by SDRAM_BANKLOW parameter
 * Manufacturing test updates
diff --git a/imager/make-imager-release b/imager/make-imager-release
index 6f9d3a8..d7dd3ad 100755
--- a/imager/make-imager-release
+++ b/imager/make-imager-release
@@ -8,4 +8,4 @@ script_dir=$(cd "$(dirname "$0")" && pwd)
 ${script_dir}/make-release critical 2023-01-11 000138c0 "${script_dir}/2711-config" release-2711 rpi-boot-eeprom-recovery 2711
 
 # Pi5
-${script_dir}/make-release critical 2024-09-10 "" "${script_dir}/2712-config" release-2712 rpi-boot-eeprom-recovery 2712
+${script_dir}/make-release critical 2024-09-23 "" "${script_dir}/2712-config" release-2712 rpi-boot-eeprom-recovery 2712