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Writing and Publishing a Pulumi Blog Post

So you're interested in contributing to the Pulumi blog? Great! Follow these steps to make it happen.

Set Up Your Development Environment

If you haven't already, clone this repository and follow the instructions in the README to set up your environment and run the development web server.

Once you're able to run:

make serve

If you can browse the site locally at http://localhost:1313/ then you are ready to proceed to the next section.

Make a New Post

  1. Move onto a new branch for your blog post using git checkout -b initials/your-blog-post (replace initials with your initials, and replace your-blog-post with the name of your blog post).

  2. Resist the temptation to copy-and-tweak an existing post! Instead, run the following command into the terminal (at the root of the project). This will generate a new file, including all the required frontmatter parameters.

    make new-blog-post

    This will prompt you for a "slug" (a URL-friendly path) for your post and create a minimal post that you can browse to at http://localhost:1313/blog/. You'll find the new post's source file at themes/default/content/blog/[your-slug]/_index.md containing the set of Hugo front matter properties you'll need to get started:

    ---
title: "My New Post"
date: 2019-07-17T14:26:50-07:00
meta_image: meta.png
authors:
    - joe-duffy
tags:
    - some-tag
---

    Adjust the title and authors and add tags as appropriate (see the two headings below for more details). To change the post's URL, simply rename the folder containing _index.md; changing the folder name to my-awesome-post, for example, would result in a post ultimately published at https://www.pulumi.com/blog/my-awesome-post.

    Important

    The title will populate the <title> tag of the page, the <h1>, and the display value if it is linked to internally. This field has a strict 60 character limit because of SEO related limitations. If you would like to have a longer display title (i.e. the <h1> tag) then you will need to specify it by adding allow_long_title: True to the front matter. If you would like to display different text on internal links than what the title value is, you can also specify a linktitle value. Both the allow_long_title and linktitle values can be of any length. Below is an example of this:

    ---
title: This a Page Title
allow_long_title: true
linktitle: This is the link text
...
---

    Tags

    Every tag added makes the overall tagging system harder to quickly grok and use. So, we strongly prefer using existing tags wherever possible. The tag system is as follows:

    • Pulumi tags: pulumi-news for company news (funding, certifications, etc.), pulumi-events for events we participate in or host, pulumi-interns for intern posts, pulumi-enterprise for enterprise-focused blog posts
    • Cloud provider tags: Only add a cloud provider tag if we expect to have multiple posts about the provider. Today, that means aws, azure, google-cloud, digitalocean
    • Feature tags: Only add a feature tag if we expect to have multiple posts about the feature. Today, that means features (for feature announcements), aliases, continuous-delivery, logging, migration, native-providers, packages, policy-as-code, secrets, testing.
    • Technology/scenario tags: Similar to feature tags, but focused on user scenarios. Today, that means cloud-engineering, cloud-native, containers, data-and-analytics, development-environment, github-actions, kubernetes, serverless.
    • Language tags: Any post that is language/ecosystem specific should have one or more of .net, go, javascript, python, typescript.

    Canonical link If you are posting a blog that originated somewhere else (for example, a syndicated community post) you will want to add the setting canonical_url for the URL where the blog post originated.

  3. If you don't already have a TOML file in the team directory of the repo, create one now. For Pulumi employees, that file should look something like this (your id can be any string, but we recommend firstname-lastname):

    id = "christian-nunciato"
name = "Christian Nunciato"
title = "Software Engineer"
status = "active"

[social]
github = "cnunciato"
linkedin = "cnunciato"
twitter = "cnunciato"

    For community contributors, it's mostly the same, but with a status of guest, and a more informative title:

    id = "mikhail-shilkov"
name = "Mikhail Shilkov"
title = "Microsoft Azure MVP and early Pulumi user"
status = "guest"
...

    The social section, and the items within it, are optional.

    Once your team-member file's been created, add your author image at themes/default/static/images/team. The image should be a square JPG (400x400 max) named with your author id (e.g., christian-nunciato.jpg).

    Update the new post's authors property to use your author id. If you're still running the development server, you should see the change reflected in the browser immediately.

Write Your Post

Posts are written in Markdown and rendered with BlackFriday, Hugo's default Markdown processor. GitHub's Mastering Markdown guide is a helpful syntax reference if you need it. You can also include HTML in your posts, if you need greater control over the output than Markdown can provide.

For formatting guidelines, see the Style Guide in CONTRIBUTING.md.

Code Blocks

There are a couple of ways to do syntax highlighing in Hugo, but we generally recommend code fences, along with an optional language specifier — e.g., for TypeScript:

```typescript
let bucket = new aws.s3.Bucket("stuff");
...
```

Additional languages are available as well.

Notes

Shortcode for a warning note:

{{% notes type="warning" %}}
**DANGER** Will Robinson!
{{% /notes %}}

Shortcode for an info note:

{{% notes type="info" %}}
Using Bastion hosts is a best practice.
{{% /notes %}}

Media

Inline Images

To add images to the body of your post, first place them within the folder containing the post's Markdown file (e.g., at blog/my-new-post/platypus.png), then reference them relatively:

![The humble platypus](platypus.png)

Social ("Meta") Images

Important

If you are adding any logos to the meta image, you must absolutely ensure these are current. Using a wrong or outdated logo can have a severe negative impact on social sharing timelines due caching.

When you generate a new post, an OpenGraph placeholder image is included for you, and a reference to that image is added to the post's frontmatter as well, as its meta_image. The meta_image is meant to accompany the post in social previews (Twitter cards, unfurled Slack links, etc.) and on the Pulumi blog home page. It's optional, but recommended, as it can help to make your post more attractive and informative.

For best results, we suggest the following specs for the meta_image, largely based on Twitter's dev docs:

Aspect Ratio Recommended Size Format Background
2:1 1200×628 PNG Opaque (No Transparency)

Remember to replace the meta_image placeholder (or remove the property altogether and delete the placeholder meta.png file) before submitting your post.

For help creating your meta_image, check out our Build Your Own Meta Image file in Figma. There you’ll find backgrounds, images, and logos to assemble the meta_image for your blog post.

To use Pulumi's primary brand font Gilroy in your meta_image, first download Gilroy and install the file to your local font folder. Then download the Figma font installer to access your local fonts in Figma.

A few things to keep in mind when designing a meta image:

  • Avoid placing important text or graphic elements too close to the edges of the frame — elements at the edges may get cropped at some display ratios
  • Try to include at least one Pulumi identifier (word mark, Pulumipus) so viewers can tell at a glance that the image belongs to the Pulumi blog
  • Use dark text on light backgrounds, and light text on dark backgrounds to ensure readability
  • Remember to zoom out from your image and confirm it looks as you intend at a thumbnail size

Video

To embed a YouTube video, you can use Hugo's built-in youtube shortcode, which takes the video's YouTube ID, obtainable from its public URL on youtube.com:

{{< youtube "kDB-YRKFfYE?rel=0" >}}

For videos belonging to the Pulumi YouTube channel, you'll usually want to append the ?rel=0 query parameter as well (as above), which tells YouTube to limit the suggestions it makes at the end of a video to those from the same YouTube channel. Learn more about player parameters here.

Animated GIFs

GIFs are welcome, but should be optimized. In general, animated GIFs should be no more than 1200 pixels wide and 3 MB in size. If you need help optimizing your GIF, consider Gifsicle; it's available through Homebrew and has an easy-to-use command-line API. For example, to resize (e.g., downscale) and optimize a GIF in place:

gifsicle ./my-animation.gif --resize-width=1200 --optimize=3 --batch

Done? Submit!

When you're ready to submit your post for review, issue a Pull Request against the master branch of the repo, and the team will have a look. Once merged, the post will be deployed to https://www.pulumi.com/.

Publicize your blog

When you create an awesome blog post, we want to make sure it reaches as many people as possible. After your Pull Request is approved, but before merge/publication date, reach out in #blogs so that Marketing can broadcast your publication via social media.

A Note on Dates and Scheduling for Future Publishing

Because the website is deployed in response to a commit to pulumi/docs master, it isn't possible to schedule a post to be released automatically at a precise date and time. (The date frontmatter property is used only for sorting and display purposes; it has no effect on whether or when a post gets published.) You can, however, influence the timing of the publishing process manually. See the Merging and Releasing section of the README for details.

Publishing Check List

  • As mentioned, use the Hugo blog-post generator instead of copying another post: make new-blog-post (or alternatively, the more verbose but equivalent hugo new --kind blog-post "themes/default/content/blog/[your-slug]")
  • Spell and grammar check. Consider using a service such as Grammarly.
  • Check for a break <!--more--> after the first paragraph, and ensure that your post's introduction looks right on the blog home page.
  • Check that your meta_image appears properly on the blog home page. Do not use animated GIFs for preview images.
  • Check that your meta_image is using the current logos for Pulumi and others.
  • Preview locally. Check formatting, links, and images for appearance.
  • Use the Twitter card validator to check how the blog appears in a tweet (use the preview provided in the PR).
  • Reach out in #blogs to make Marketing aware that your post is about to go live!