diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 1a415877a..cb07ee0a1 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -87,7 +87,7 @@ jobs:
         with:
           fetch-depth: 0
           repository: pulp/pulp-operator
-          ref: 1.0.0-alpha.8
+          ref: 1.0.0-alpha.9
       - name: Install Pulp CRD
         run: |
           make install
diff --git a/Makefile b/Makefile
index 1c6c0d718..295632ad9 100644
--- a/Makefile
+++ b/Makefile
@@ -10,7 +10,7 @@ WEB_IMAGE ?= quay.io/pulp/pulp-web
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 1.0.0-alpha.9
+VERSION ?= 1.0.0-beta.1
 
 # CHANNELS define the bundle channels used in the bundle.
 CHANNELS = "beta"
diff --git a/bundle/manifests/pulp-operator.clusterserviceversion.yaml b/bundle/manifests/pulp-operator.clusterserviceversion.yaml
index 2b5725093..9f3965454 100644
--- a/bundle/manifests/pulp-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/pulp-operator.clusterserviceversion.yaml
@@ -325,13 +325,13 @@ metadata:
     capabilities: Full Lifecycle
     categories: Integration & Delivery
     containerImage: quay.io/pulp/pulp-operator:devel
-    createdAt: "2023-08-21T15:47:03Z"
+    createdAt: "2023-08-21T19:14:42Z"
     description: Pulp is a platform for managing repositories of software packages
       and making them available to a large number of consumers.
     operators.operatorframework.io/builder: operator-sdk-v1.29.0
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
     repository: https://github.com/pulp/pulp-operator
-  name: pulp-operator.v1.0.0-alpha.9
+  name: pulp-operator.v1.0.0-beta.1
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -3665,7 +3665,7 @@ spec:
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.annotations['olm.targetNamespaces']
-                image: quay.io/pulp/pulp-operator:v1.0.0-alpha.9
+                image: quay.io/pulp/pulp-operator:v1.0.0-beta.1
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -3977,4 +3977,4 @@ spec:
     name: pulp-redis
   - image: docker.io/library/postgres:13
     name: pulp-postgres
-  version: 1.0.0-alpha.9
+  version: 1.0.0-beta.1
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index b4e7e0489..7011a871d 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -13,4 +13,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/pulp/pulp-operator
-  newTag: v1.0.0-alpha.9
+  newTag: v1.0.0-beta.1
diff --git a/main.go b/main.go
index 9fe9cb649..951a763e6 100644
--- a/main.go
+++ b/main.go
@@ -180,7 +180,7 @@ func main() {
 		os.Exit(1)
 	}
 
-	setupLog.Info("pulp-operator version: 1.0.19-alpha.9")
+	setupLog.Info("pulp-operator version: 1.0.0-beta.1")
 	setupLog.Info("starting manager")
 	if err := mgr.Start(ctrl.SetupSignalHandler()); err != nil {
 		setupLog.Error(err, "problem running manager")