diff --git a/src/core/src/pass/serialize.cpp b/src/core/src/pass/serialize.cpp
index f179630b155d22..025bdca44fe754 100644
--- a/src/core/src/pass/serialize.cpp
+++ b/src/core/src/pass/serialize.cpp
@@ -921,7 +921,7 @@ void serialize_rt_info(pugi::xml_node& root, const std::string& name, const ov::
         child.append_attribute("name").set_value(name.c_str());
     }
     if (data.is<std::shared_ptr<ov::Meta>>()) {
-        auto meta = data.as<std::shared_ptr<ov::Meta>>();
+        const auto& meta = data.as<std::shared_ptr<ov::Meta>>();
         do {
             if (auto meta_with_pugixml_node = std::dynamic_pointer_cast<ov::MetaDataWithPugixml>(meta)) {
                 if (auto pugi_node = meta_with_pugixml_node->get_pugi_node()) {
@@ -944,11 +944,32 @@ void serialize_rt_info(pugi::xml_node& root, const std::string& name, const ov::
             serialize_rt_info(child, it.first, it.second);
         }
     } else {
-        std::string value = data.as<std::string>();
+        const auto& value = data.as<std::string>();
         child.append_attribute("value").set_value(value.c_str());
     }
 }
 
+bool append_custom_rt_info(pugi::xml_node& node, const std::string& name, const ov::Any& data) {
+    auto custom_node = node.append_child("custom");
+    custom_node.append_attribute("name").set_value(name.c_str());
+    bool appended = false;
+
+    if (data.is<ov::AnyMap>()) {
+        const auto& any_map = data.as<ov::AnyMap>();
+        for (const auto& it : any_map)
+            appended |= append_custom_rt_info(custom_node, it.first, it.second);
+
+    } else {
+        const auto& value = data.as<std::string>();
+        custom_node.append_attribute("value").set_value(value.c_str());
+        appended = true;
+    }
+
+    if (!appended)
+        node.remove_child(custom_node);
+    return appended;
+}
+
 void ngfunction_2_ir(pugi::xml_node& netXml,
                      const ov::Model& model,
                      ConstantWriter& constant_node_write_handler,
@@ -1012,10 +1033,10 @@ void ngfunction_2_ir(pugi::xml_node& netXml,
         // <layers/data> general attributes
         pugi::xml_node data = layer.append_child("data");
 
-        auto append_runtime_info = [](pugi::xml_node& node, ov::RTMap& attributes) {
+        auto append_runtime_info = [](pugi::xml_node& node, const ov::RTMap& attributes) {
             pugi::xml_node rt_node = node.append_child("rt_info");
             bool has_attrs = false;
-            for (auto& item : attributes) {
+            for (const auto& item : attributes) {
                 if (item.second.is<ov::RuntimeAttribute>()) {
                     auto attribute_node = rt_node.append_child("attribute");
                     auto& rt_attribute = item.second.as<ov::RuntimeAttribute>();
@@ -1030,9 +1051,13 @@ void ngfunction_2_ir(pugi::xml_node& netXml,
                     }
                 }
             }
-            if (!has_attrs) {
+
+            for (const auto& item : attributes)
+                if (!item.second.is<ov::RuntimeAttribute>())
+                    has_attrs |= append_custom_rt_info(rt_node, item.first, item.second);
+
+            if (!has_attrs)
                 node.remove_child(rt_node);
-            }
         };
 
         if (version >= 11) {
diff --git a/src/core/tests/pass/serialization/rt_info_serialization.cpp b/src/core/tests/pass/serialization/rt_info_serialization.cpp
index 412625d45d53d9..a18dea19c70bd8 100644
--- a/src/core/tests/pass/serialization/rt_info_serialization.cpp
+++ b/src/core/tests/pass/serialization/rt_info_serialization.cpp
@@ -4,6 +4,9 @@
 
 #include <gtest/gtest.h>
 
+#include <iostream>
+#include <sstream>
+
 #include "common_test_utils/common_utils.hpp"
 #include "common_test_utils/file_utils.hpp"
 #include "common_test_utils/test_common.hpp"
@@ -299,3 +302,180 @@ TEST(OvSerializationTests, SerializeRawMeta) {
         EXPECT_EQ(0, serialized_model.compare(ir_with_rt_info));
     }
 }
+
+namespace ov {
+namespace test {
+
+TEST(RTInfoSerialization, custom_info) {
+    std::string ref_ir_xml = R"V0G0N(<?xml version="1.0"?>
+<net name="CustomRTI" version="11">
+	<layers>
+		<layer id="0" name="node_A" type="Parameter" version="opset1">
+			<data shape="10,10" element_type="f32" />
+			<rt_info>
+				<custom name="node_info_A" value="v_A" />
+			</rt_info>
+			<output>
+				<port id="0" precision="FP32">
+					<dim>10</dim>
+					<dim>10</dim>
+					<rt_info>
+						<custom name="output_info_A" value="o_A" />
+					</rt_info>
+				</port>
+			</output>
+		</layer>
+		<layer id="1" name="node_B" type="Const" version="opset1">
+			<data element_type="f32" shape="1" offset="0" size="4" />
+			<rt_info>
+				<custom name="node_info_B" value="v_B" />
+			</rt_info>
+			<output>
+				<port id="0" precision="FP32">
+					<dim>1</dim>
+					<rt_info>
+						<custom name="output_info_B" value="o_B" />
+					</rt_info>
+				</port>
+			</output>
+		</layer>
+		<layer id="2" name="node_C" type="Add" version="opset1">
+			<data auto_broadcast="numpy" />
+			<rt_info>
+				<custom name="node_info_C" value="v_C" />
+			</rt_info>
+			<input>
+				<port id="0" precision="FP32">
+					<dim>10</dim>
+					<dim>10</dim>
+				</port>
+				<port id="1" precision="FP32">
+					<dim>1</dim>
+				</port>
+			</input>
+			<output>
+				<port id="2" precision="FP32">
+					<dim>10</dim>
+					<dim>10</dim>
+					<rt_info>
+						<custom name="output_info_C" value="o_C" />
+						<custom name="output_info_D" value="o_D" />
+					</rt_info>
+				</port>
+			</output>
+		</layer>
+		<layer id="3" name="node_D" type="Result" version="opset1">
+			<rt_info>
+				<custom name="node_info_D" value="v_D" />
+			</rt_info>
+			<input>
+				<port id="0" precision="FP32">
+					<dim>10</dim>
+					<dim>10</dim>
+				</port>
+			</input>
+		</layer>
+	</layers>
+	<edges>
+		<edge from-layer="0" from-port="0" to-layer="2" to-port="0" />
+		<edge from-layer="1" from-port="0" to-layer="2" to-port="1" />
+		<edge from-layer="2" from-port="2" to-layer="3" to-port="0" />
+	</edges>
+	<rt_info />
+</net>
+)V0G0N";
+
+    const auto data = std::make_shared<op::v0::Parameter>(element::Type_t::f32, Shape{10, 10});
+    const auto one = std::make_shared<op::v0::Constant>(element::f32, Shape{1}, std::vector<float>{1.f});
+    const auto add = std::make_shared<op::v1::Add>(data, one);
+    const auto result = std::make_shared<op::v0::Result>(add);
+
+    const auto add_info = [](const std::shared_ptr<Node>& node, const std::string& value) {
+        node->set_friendly_name("node_" + value);
+        node->get_rt_info()["node_info_" + value] = "v_" + value;
+        node->output(0).get_rt_info()["output_info_" + value] = "o_" + value;
+    };
+    add_info(data, "A");
+    add_info(one, "B");
+    add_info(add, "C");
+    add_info(result, "D");
+
+    const auto model = std::make_shared<Model>(ResultVector{result}, ParameterVector{data});
+    model->set_friendly_name("CustomRTI");
+
+    std::stringstream model_ss, weights_ss;
+    EXPECT_NO_THROW((ov::pass::Serialize{model_ss, weights_ss}.run_on_model(model)));
+    EXPECT_EQ(ref_ir_xml.compare(model_ss.str()), 0);
+}
+
+TEST(RTInfoSerialization, AnyMap_info) {
+    std::string ref_ir_xml = R"V0G0N(<?xml version="1.0"?>
+<net name="CustomRTI" version="11">
+	<layers>
+		<layer id="0" name="data" type="Parameter" version="opset1">
+			<data shape="111" element_type="f64" />
+			<output>
+				<port id="0" precision="FP64">
+					<dim>111</dim>
+				</port>
+			</output>
+		</layer>
+		<layer id="1" name="abs" type="Abs" version="opset1">
+			<rt_info>
+				<custom name="AnyMap">
+					<custom name="a" value="b" />
+					<custom name="i" value="7" />
+					<custom name="nested">
+						<custom name="c" value="d" />
+					</custom>
+					<custom name="x" value="3.14" />
+				</custom>
+			</rt_info>
+			<input>
+				<port id="0" precision="FP64">
+					<dim>111</dim>
+				</port>
+			</input>
+			<output>
+				<port id="1" precision="FP64">
+					<dim>111</dim>
+				</port>
+			</output>
+		</layer>
+		<layer id="2" name="result" type="Result" version="opset1">
+			<input>
+				<port id="0" precision="FP64">
+					<dim>111</dim>
+				</port>
+			</input>
+		</layer>
+	</layers>
+	<edges>
+		<edge from-layer="0" from-port="0" to-layer="1" to-port="0" />
+		<edge from-layer="1" from-port="1" to-layer="2" to-port="0" />
+	</edges>
+	<rt_info />
+</net>
+)V0G0N";
+
+    const auto data = std::make_shared<op::v0::Parameter>(element::Type_t::f64, Shape{111});
+    const auto abs = std::make_shared<op::v0::Abs>(data);
+    const auto result = std::make_shared<op::v0::Result>(abs);
+
+    data->set_friendly_name("data");
+    abs->set_friendly_name("abs");
+    result->set_friendly_name("result");
+
+    const auto empty = AnyMap{};
+    const auto nested = AnyMap{{"c", "d"}};
+    abs->get_rt_info()["AnyMap"] = AnyMap{{"a", "b"}, {"empty", empty}, {"i", 7}, {"x", 3.14}, {"nested", nested}};
+
+    const auto model = std::make_shared<Model>(ResultVector{result}, ParameterVector{data});
+    model->set_friendly_name("CustomRTI");
+
+    std::stringstream model_ss, weights_ss;
+    EXPECT_NO_THROW((ov::pass::Serialize{model_ss, weights_ss}.run_on_model(model)));
+    EXPECT_EQ(ref_ir_xml.compare(model_ss.str()), 0);
+}
+}  // namespace test
+}  // namespace ov
diff --git a/src/frontends/ir/src/ir_deserializer.cpp b/src/frontends/ir/src/ir_deserializer.cpp
index d7bc89b96c4358..fe7e714ce1cfb5 100644
--- a/src/frontends/ir/src/ir_deserializer.cpp
+++ b/src/frontends/ir/src/ir_deserializer.cpp
@@ -819,6 +819,25 @@ static const std::string& translate_type_name(const std::string& name) {
     return name;
 }
 
+namespace {
+void set_custom_rt_info(const pugi::xml_node& rt_attrs, ov::AnyMap& rt_info) {
+    std::string custom_name, custom_value;
+    for (const auto& item : rt_attrs) {
+        if (std::strcmp(item.name(), "custom") == 0) {
+            if (ov::getStrAttribute(item, "name", custom_name)) {
+                if (ov::getStrAttribute(item, "value", custom_value)) {
+                    rt_info.emplace(custom_name, custom_value);
+                } else {
+                    rt_info.emplace(custom_name, ov::AnyMap{});
+                    auto& nested = rt_info[custom_name].as<ov::AnyMap>();
+                    set_custom_rt_info(item, nested);
+                }
+            }
+        }
+    }
+}
+}  // namespace
+
 std::shared_ptr<ov::Node> ov::XmlDeserializer::create_node(const std::vector<ov::Output<ov::Node>>& inputs,
                                                            const pugi::xml_node& node,
                                                            const std::shared_ptr<ov::AlignedBuffer>& weights,
@@ -972,33 +991,36 @@ std::shared_ptr<ov::Node> ov::XmlDeserializer::create_node(const std::vector<ov:
         if (!rt_attrs)
             return;
         for (const auto& item : rt_attrs) {
-            std::string attribute_name, attribute_version;
-            // For view:
-            // <attribute name="old_api_map_order" version="0" value="0,3,1,2"/>
-            if (!getStrAttribute(item, "name", attribute_name) || !getStrAttribute(item, "version", attribute_version))
-                continue;
-
-            const auto& type_info = ov::DiscreteTypeInfo(attribute_name.c_str(), attribute_version.c_str());
-            auto attr = attrs_factory.create_by_type_info(type_info);
-            if (!attr.empty()) {
-                if (attr.is<ov::RuntimeAttribute>()) {
-                    RTInfoDeserializer attribute_visitor(item);
-                    if (attr.as<ov::RuntimeAttribute>().visit_attributes(attribute_visitor)) {
-                        auto res = rt_info.emplace(type_info, attr);
-                        if (!res.second) {
-                            OPENVINO_THROW("multiple rt_info attributes are detected: ", attribute_name);
+            if (std::strcmp(item.name(), "attribute") == 0) {
+                std::string attribute_name, attribute_version;
+                if (!getStrAttribute(item, "name", attribute_name) ||
+                    !getStrAttribute(item, "version", attribute_version))
+                    continue;
+
+                const auto& type_info = ov::DiscreteTypeInfo(attribute_name.c_str(), attribute_version.c_str());
+                auto attr = attrs_factory.create_by_type_info(type_info);
+                if (!attr.empty()) {
+                    if (attr.is<ov::RuntimeAttribute>()) {
+                        RTInfoDeserializer attribute_visitor(item);
+                        if (attr.as<ov::RuntimeAttribute>().visit_attributes(attribute_visitor)) {
+                            auto res = rt_info.emplace(type_info, attr);
+                            if (!res.second) {
+                                OPENVINO_THROW("multiple rt_info attributes are detected: ", attribute_name);
+                            }
+                        } else {
+                            OPENVINO_THROW("VisitAttributes is not supported for: ", item.name(), " attribute");
                         }
                     } else {
-                        OPENVINO_THROW("VisitAttributes is not supported for: ", item.name(), " attribute");
+                        OPENVINO_THROW("Attribute: ", item.name(), " is not recognized as runtime attribute");
                     }
                 } else {
-                    OPENVINO_THROW("Attribute: ", item.name(), " is not recognized as runtime attribute");
+                    // As runtime attributes are optional, so we skip attribute if it is unknown to avoid exception
+                    // when loading new IR with new attribute in old OV version.
                 }
-            } else {
-                // As runtime attributes are optional, so we skip attribute if it is unknown to avoid exception
-                // when loading new IR with new attribute in old OV version.
             }
         }
+
+        set_custom_rt_info(rt_attrs, rt_info);
     };
 
     // read runtime info only for IR v11+
diff --git a/src/frontends/ir/tests/rt_info_custom.cpp b/src/frontends/ir/tests/rt_info_custom.cpp
new file mode 100644
index 00000000000000..5699f1ed785fc2
--- /dev/null
+++ b/src/frontends/ir/tests/rt_info_custom.cpp
@@ -0,0 +1,188 @@
+// Copyright (C) 2018-2024 Intel Corporation
+// SPDX-License-Identifier: Apache-2.0
+//
+
+#include <gtest/gtest.h>
+
+#include "common_test_utils/test_assertions.hpp"
+#include "openvino/runtime/core.hpp"
+
+namespace ov {
+namespace test {
+
+TEST(RTInfoCustom, simple_entries) {
+    std::string ref_ir_xml = R"V0G0N(
+<net name="Network" version="11">
+    <layers>
+        <layer name="in1" type="Parameter" id="0" version="opset8">
+            <data element_type="f32" shape="27"/>
+            <rt_info>
+                <custom name="infoA" value="A"/>
+                <custom name="infoB" value="B"/>
+                <custom name="infoB" value="BB"/>
+                <custom name="fused_names_0" value="a_name"/>
+                <attribute name="fused_names" version="0" value="the_name"/>
+            </rt_info>
+            <output>
+                <port id="0" precision="FP32" names="input_tensor">
+                    <dim>27</dim>
+                </port>
+            </output>
+        </layer>
+        <layer name="Abs" id="1" type="Abs" version="opset8">
+            <rt_info>
+                <custom name="infoC" value="C"/>
+                <attribute name="fused_names" version="0" value=""/>
+            </rt_info>
+            <input>
+                <port id="0" precision="FP32">
+                    <dim>27</dim>
+                </port>
+            </input>
+            <output>
+                <port id="1" precision="FP32" names="output_tensor">
+                    <rt_info>
+                        <custom name="infoD" value="D"/>
+                    </rt_info>
+                    <dim>27</dim>
+                </port>
+            </output>
+        </layer>
+        <layer name="output" type="Result" id="2" version="opset8">
+            <rt_info>
+                <attribute name="primitives_priority" version="0" value="the_prior"/>
+                <custom name="primitives_priority_0" value="a_prior"/>
+            </rt_info>
+            <input>
+                <port id="0" precision="FP32">
+                    <dim>27</dim>
+                </port>
+            </input>
+        </layer>
+    </layers>
+    <edges>
+        <edge from-layer="0" from-port="0" to-layer="1" to-port="0"/>
+        <edge from-layer="1" from-port="1" to-layer="2" to-port="0"/>
+    </edges>
+</net>
+)V0G0N";
+
+    Core core;
+    auto model = core.read_model(ref_ir_xml, Tensor{});
+    ASSERT_NE(nullptr, model);
+    std::string value;
+
+    const auto& param_rti = model->get_parameters().at(0)->get_rt_info();
+    EXPECT_EQ(param_rti.size(), 3);
+
+    OV_ASSERT_NO_THROW(value = param_rti.at("fused_names_0").as<std::string>());
+    EXPECT_EQ(value.compare("the_name"), 0);
+
+    OV_ASSERT_NO_THROW(value = param_rti.at("infoA").as<std::string>());
+    EXPECT_EQ(value.compare("A"), 0);
+
+    OV_ASSERT_NO_THROW(value = param_rti.at("infoB").as<std::string>());
+    EXPECT_EQ(value.compare("B"), 0);
+
+    const auto& result = model->get_results().at(0);
+    const auto abs = result->get_input_node_ptr(0);
+
+    const auto& abs_rti = abs->get_rt_info();
+    EXPECT_EQ(abs_rti.size(), 2);
+    OV_ASSERT_NO_THROW(value = abs_rti.at("infoC").as<std::string>());
+    EXPECT_EQ(value.compare("C"), 0);
+
+    const auto& abs_output_rti = abs->output(0).get_rt_info();
+    EXPECT_EQ(abs_output_rti.size(), 1);
+    OV_ASSERT_NO_THROW(value = abs_output_rti.at("infoD").as<std::string>());
+    EXPECT_EQ(value.compare("D"), 0);
+
+    const auto& result_rti = result->get_rt_info();
+    EXPECT_EQ(result_rti.size(), 1);
+    OV_ASSERT_NO_THROW(value = result_rti.at("primitives_priority_0").as<std::string>());
+    EXPECT_EQ(value.compare("the_prior"), 0);
+}
+
+TEST(RTInfoCustom, nested_entries) {
+    std::string ref_ir_xml = R"V0G0N(
+<net name="Network" version="11">
+    <layers>
+        <layer name="in1" type="Parameter" id="0" version="opset8">
+            <data element_type="f32" shape="27"/>
+            <rt_info>
+                <custom name="infoA" value="A"/>
+                <custom name="nested">
+                    <custom name="infoB" value="B"/>
+                    <custom name="infoC" value="C"/>
+                </custom>
+            </rt_info>
+            <output>
+                <port id="0" precision="FP32" names="input_tensor">
+                    <dim>27</dim>
+                </port>
+            </output>
+        </layer>
+        <layer name="Abs" id="1" type="Abs" version="opset8">
+            <input>
+                <port id="0" precision="FP32">
+                    <dim>27</dim>
+                </port>
+            </input>
+            <output>
+                <port id="1" precision="FP32" names="output_tensor">
+                    <rt_info>
+                        <custom name="nested_0">
+                            <custom name="nested_1">
+                                <custom name="infoD" value="D"/>
+                            </custom>
+                        </custom>
+                    </rt_info>
+                    <dim>27</dim>
+                </port>
+            </output>
+        </layer>
+        <layer name="output" type="Result" id="2" version="opset8">
+            <input>
+                <port id="0" precision="FP32">
+                    <dim>27</dim>
+                </port>
+            </input>
+        </layer>
+    </layers>
+    <edges>
+        <edge from-layer="0" from-port="0" to-layer="1" to-port="0"/>
+        <edge from-layer="1" from-port="1" to-layer="2" to-port="0"/>
+    </edges>
+</net>
+)V0G0N";
+
+    Core core;
+    auto model = core.read_model(ref_ir_xml, Tensor{});
+    ASSERT_NE(nullptr, model);
+    std::string value;
+    AnyMap any_map;
+
+    const auto& param_rti = model->get_parameters().at(0)->get_rt_info();
+    EXPECT_EQ(param_rti.size(), 2);
+    OV_ASSERT_NO_THROW(any_map = param_rti.at("nested").as<AnyMap>());
+    EXPECT_EQ(any_map.size(), 2);
+    OV_ASSERT_NO_THROW(value = any_map.at("infoB").as<std::string>());
+    EXPECT_EQ(value.compare("B"), 0);
+    OV_ASSERT_NO_THROW(value = any_map.at("infoC").as<std::string>());
+    EXPECT_EQ(value.compare("C"), 0);
+
+    const auto abs = model->get_results().at(0)->get_input_node_ptr(0);
+    const auto& abs_rti = abs->output(0).get_rt_info();
+    EXPECT_EQ(abs_rti.size(), 1);
+    OV_ASSERT_NO_THROW(any_map = abs_rti.at("nested_0").as<AnyMap>());
+    EXPECT_EQ(any_map.size(), 1);
+
+    AnyMap nested_map;
+    OV_ASSERT_NO_THROW(nested_map = any_map.at("nested_1").as<AnyMap>());
+    EXPECT_EQ(nested_map.size(), 1);
+    OV_ASSERT_NO_THROW(value = nested_map.at("infoD").as<std::string>());
+    EXPECT_EQ(value.compare("D"), 0);
+}
+
+}  // namespace test
+}  // namespace ov