diff --git a/bundles/org.openhab.binding.bluetooth.generic/src/main/java/org/openhab/binding/bluetooth/generic/internal/GenericBluetoothHandler.java b/bundles/org.openhab.binding.bluetooth.generic/src/main/java/org/openhab/binding/bluetooth/generic/internal/GenericBluetoothHandler.java
index c68f01b755449..644e23bf898f8 100644
--- a/bundles/org.openhab.binding.bluetooth.generic/src/main/java/org/openhab/binding/bluetooth/generic/internal/GenericBluetoothHandler.java
+++ b/bundles/org.openhab.binding.bluetooth.generic/src/main/java/org/openhab/binding/bluetooth/generic/internal/GenericBluetoothHandler.java
@@ -28,7 +28,9 @@
 import org.openhab.binding.bluetooth.BluetoothBindingConstants;
 import org.openhab.binding.bluetooth.BluetoothCharacteristic;
 import org.openhab.binding.bluetooth.BluetoothDevice.ConnectionState;
+import org.openhab.binding.bluetooth.BluetoothService;
 import org.openhab.binding.bluetooth.ConnectedBluetoothHandler;
+import org.openhab.binding.bluetooth.notification.BluetoothScanNotification;
 import org.openhab.bluetooth.gattparser.BluetoothGattParser;
 import org.openhab.bluetooth.gattparser.BluetoothGattParserFactory;
 import org.openhab.bluetooth.gattparser.FieldHolder;
@@ -57,7 +59,7 @@
  * channels based off of a bluetooth device's GATT characteristics.
  *
  * @author Connor Petty - Initial contribution
- * @author Peter Rosenberg - Use notifications
+ * @author Peter Rosenberg - Use notifications, add support for ServiceData
  *
  */
 @NonNullByDefault
@@ -159,6 +161,71 @@ public void onCharacteristicUpdate(BluetoothCharacteristic characteristic, byte[
         getCharacteristicHandler(characteristic).handleCharacteristicUpdate(value);
     }
 
+    @Override
+    public void onScanRecordReceived(BluetoothScanNotification scanNotification) {
+        super.onScanRecordReceived(scanNotification);
+
+        handleServiceData(scanNotification);
+    }
+
+    /**
+     * Service data is specified in the "Core Specification Supplement"
+     * https://www.bluetooth.com/specifications/specs/
+     * 1.11 SERVICE DATA
+     * <p>
+     * Broadcast configuration to configure what to advertise in service data
+     * is specified in "Core Specification 5.3"
+     * https://www.bluetooth.com/specifications/specs/
+     * Part G: GENERIC ATTRIBUTE PROFILE (GATT): 2.7 CONFIGURED BROADCAST
+     *
+     * This method extracts ServiceData, finds the Service and the Characteristic it belongs
+     * to and notifies a value change.
+     *
+     * @param scanNotification to get serviceData from
+     */
+    private void handleServiceData(BluetoothScanNotification scanNotification) {
+        Map<String, byte[]> serviceData = scanNotification.getServiceData();
+        if (serviceData != null) {
+            for (String uuidStr : serviceData.keySet()) {
+                @Nullable
+                BluetoothService service = device.getServices(UUID.fromString(uuidStr));
+                if (service == null) {
+                    logger.warn("Service with UUID {} not found on {}, ignored.", uuidStr,
+                            scanNotification.getAddress());
+                } else {
+                    // The ServiceData contains the UUID of the Service but no identifier of the
+                    // Characteristic the data belongs to.
+                    // Check which Characteristic within this service has the `Broadcast` property set
+                    // and select this one as the Characteristic to assign the data to.
+                    List<BluetoothCharacteristic> broadcastCharacteristics = service.getCharacteristics().stream()
+                            .filter((characteristic) -> characteristic
+                                    .hasPropertyEnabled(BluetoothCharacteristic.PROPERTY_BROADCAST))
+                            .collect(Collectors.toUnmodifiableList());
+
+                    if (broadcastCharacteristics.size() == 0) {
+                        logger.info(
+                                "No Characteristic of service with UUID {} on {} has the broadcast property set, ignored.",
+                                uuidStr, scanNotification.getAddress());
+                    } else if (broadcastCharacteristics.size() > 1) {
+                        logger.warn(
+                                "Multiple Characteristics of service with UUID {} on {} have the broadcast property set what is not supported, ignored.",
+                                uuidStr, scanNotification.getAddress());
+                    } else {
+                        BluetoothCharacteristic broadcastCharacteristic = broadcastCharacteristics.get(0);
+
+                        byte[] value = serviceData.get(uuidStr);
+                        if (value != null) {
+                            onCharacteristicUpdate(broadcastCharacteristic, value);
+                        } else {
+                            logger.warn("Service Data for Service with UUID {} on {} is null, ignored.", uuidStr,
+                                    scanNotification.getAddress());
+                        }
+                    }
+                }
+            }
+        }
+    }
+
     private void updateThingChannels() {
         List<Channel> channels = device.getServices().stream()//
                 .flatMap(service -> service.getCharacteristics().stream())//