diff --git a/authentication/authentication.go b/authentication/authentication.go
index 2c996cd2..574de67f 100644
--- a/authentication/authentication.go
+++ b/authentication/authentication.go
@@ -42,6 +42,7 @@ type Provider interface {
 	Middleware() Middleware
 	GRPCMiddleware() grpc.StreamServerInterceptor
 	Handler() (string, http.Handler)
+	LoginPath(tenant string) string
 }
 
 type tenantHandlers map[string]http.Handler
@@ -52,6 +53,7 @@ type ProviderManager struct {
 	patternHandlers        map[string]tenantHandlers
 	middlewares            map[string]Middleware
 	gRPCInterceptors       map[string]grpc.StreamServerInterceptor
+	authenticator          map[string]Provider
 	logger                 log.Logger
 	registrationRetryCount *prometheus.CounterVec
 }
@@ -63,6 +65,7 @@ func NewProviderManager(l log.Logger, registrationRetryCount *prometheus.Counter
 		patternHandlers:        make(map[string]tenantHandlers),
 		middlewares:            make(map[string]Middleware),
 		gRPCInterceptors:       make(map[string]grpc.StreamServerInterceptor),
+		authenticator:          make(map[string]Provider),
 		logger:                 l,
 	}
 }
@@ -91,6 +94,7 @@ func (ah *ProviderManager) InitializeProvider(config map[string]interface{},
 		ah.mtx.Lock()
 		ah.middlewares[tenant] = authenticator.Middleware()
 		ah.gRPCInterceptors[tenant] = authenticator.GRPCMiddleware()
+		ah.authenticator[tenant] = authenticator
 		pattern, handler := authenticator.Handler()
 		if pattern != "" && handler != nil {
 			if ah.patternHandlers[pattern] == nil {
@@ -148,6 +152,18 @@ func (ah *ProviderManager) PatternHandler(pattern string) http.HandlerFunc {
 	})
 }
 
+func (ah *ProviderManager) GetLoginPath(tenant string) (string, bool) {
+	ah.mtx.RLock()
+	provider, ok := ah.authenticator[tenant]
+	ah.mtx.RUnlock()
+
+	if !ok {
+		return "", false
+	}
+
+	return provider.LoginPath(tenant), true
+}
+
 func getProviderFactory(authType string) (ProviderFactory, error) {
 	providersMtx.RLock()
 	defer providersMtx.RUnlock()
diff --git a/authentication/authentication_test.go b/authentication/authentication_test.go
index 7e990316..2f55287d 100644
--- a/authentication/authentication_test.go
+++ b/authentication/authentication_test.go
@@ -46,6 +46,10 @@ func (a dummyAuthenticator) Handler() (string, http.Handler) {
 	return "", nil
 }
 
+func (a dummyAuthenticator) LoginPath(tenant string) string {
+	return ""
+}
+
 func newdummyAuthenticator(c map[string]interface{}, tenant string, registrationRetryCount *prometheus.CounterVec, logger log.Logger) (Provider, error) {
 	var config dummyAuthenticatorConfig
 
diff --git a/authentication/mtls.go b/authentication/mtls.go
index e6608490..e00db19e 100644
--- a/authentication/mtls.go
+++ b/authentication/mtls.go
@@ -156,3 +156,7 @@ func (a MTLSAuthenticator) GRPCMiddleware() grpc.StreamServerInterceptor {
 func (a MTLSAuthenticator) Handler() (string, http.Handler) {
 	return "", nil
 }
+
+func (a MTLSAuthenticator) LoginPath(tenant string) string {
+	return ""
+}
diff --git a/authentication/oidc.go b/authentication/oidc.go
index ce9f375d..cf2798cf 100644
--- a/authentication/oidc.go
+++ b/authentication/oidc.go
@@ -434,3 +434,7 @@ func (a oidcAuthenticator) checkAuth(ctx context.Context, token string) (context
 
 	return ctx, "", http.StatusOK, codes.OK
 }
+
+func (a oidcAuthenticator) LoginPath(tenant string) string {
+	return strings.ReplaceAll("/oidc/{tenant}/login", "{tenant}", tenant)
+}
diff --git a/authentication/openshift.go b/authentication/openshift.go
index 6d1f2a01..f5eaa766 100644
--- a/authentication/openshift.go
+++ b/authentication/openshift.go
@@ -507,3 +507,7 @@ func (a OpenShiftAuthenticator) GRPCMiddleware() grpc.StreamServerInterceptor {
 func (a OpenShiftAuthenticator) Handler() (string, http.Handler) {
 	return "/openshift/{tenant}", a.handler
 }
+
+func (a OpenShiftAuthenticator) LoginPath(tenant string) string {
+	return strings.ReplaceAll("/openshift/{tenant}/login", "{tenant}", tenant)
+}
diff --git a/main.go b/main.go
index 3943cbb2..a1cbb0d5 100644
--- a/main.go
+++ b/main.go
@@ -625,6 +625,24 @@ func main() {
 						})
 					}
 
+					// Redirect "/api/traces/v1/{tenant}/login" to e.g. "/oidc/{tenant}/login".
+					r.Get("/api/traces/v1/{tenant}/login", func(w http.ResponseWriter, r *http.Request) {
+						tenant, ok := authentication.GetTenant(r.Context())
+						if !ok {
+							w.WriteHeader(http.StatusNotFound)
+							return
+						}
+
+						// Skip providers without login URLs.
+						loginPath, ok := pm.GetLoginPath(tenant)
+						if !ok || loginPath == "" {
+							w.WriteHeader(http.StatusNotFound)
+							return
+						}
+
+						http.Redirect(w, r, loginPath, http.StatusMovedPermanently)
+					})
+
 					r.Mount("/api/traces/v1/{tenant}",
 						stripTenantPrefix("/api/traces/v1",
 							tracesv1.NewV2Handler(