diff --git a/backend/charts/api/templates/deployment.yaml b/backend/charts/api/templates/deployment.yaml
index caa122041b..66912f7c84 100644
--- a/backend/charts/api/templates/deployment.yaml
+++ b/backend/charts/api/templates/deployment.yaml
@@ -48,6 +48,9 @@ spec:
         tags.datadoghq.com/service: {{ template "neosync-api.fullname" . }}
         tags.datadoghq.com/version: {{ .Values.image.tag | default .Chart.AppVersion  }}
         {{- end }}
+        tags.neosync.dev/env: {{ .Values.nucleusEnv }}
+        tags.neosync.dev/service: {{ template "neosync-api.fullname" . }}
+        tags.neosync.dev/version: {{ .Values.image.tag | default .Chart.AppVersion  }}
     spec:
       {{- with .Values.imagePullSecrets }}
       imagePullSecrets:
@@ -148,6 +151,15 @@ spec:
                   fieldPath: metadata.labels['tags.datadoghq.com/version']
             {{- end }}
 
+            - name: OTEL_SERVICE_NAME
+              valueFrom:
+                fieldRef:
+                  fieldPath: metadata.labels['tags.neosync.dev/service']
+            - name: OTEL_SERVICE_VERSION
+              valueFrom:
+                fieldRef:
+                  fieldPath: metadata.labels['tags.neosync.dev/version']
+
             {{- with .Values.extraEnvVars }}
             {{- range .}}
             - name: {{ .name }}