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1. Word of mouth
For me, one of the most fascinating learnings from this phase of the research was how impactful word-of-mouth was for early growth of most of today’s biggest marketplace businesses — it was the most important growth channel for over half of the companies. Though this isn’t actually a growth “lever”, it was an enormous growth driver for these companies, and was a strong early signal of Product/Market Fit. Pro tip: If you don’t know what share of your growth is coming from word-of-mouth, you should find out.
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