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[Feature] A Perl branding guide! 😁 #5

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sjn opened this issue Dec 23, 2024 · 1 comment
Open
9 tasks

[Feature] A Perl branding guide! 😁 #5

sjn opened this issue Dec 23, 2024 · 1 comment

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@sjn
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sjn commented Dec 23, 2024

Hei!

Good work with the logo. Could we (stepwise/slowly) move towards creating a complete and generic branding guide for all Perl things?

Here are a few tasks this repo could be improved with...

  • Visual identity guide – For helping contributors create works that have a common recognizable expression.
  • Color guide – including acceptable color combinations, readability/contrast, themes and recommendations for creating anything from "regular branded content" to text with emphasis.
  • Color specifics – for digital/online use (RGB) and print (CMYK) and apparel (CMYK/Pantone).
  • Font guide – for creating headings and other texts in a style that fits well with the logo and colors.
  • Illustration guide – for creating other images, icons and symbols in the same style as the logo.
  • Pattern guide – for adding background patterns and other repeated imagery.
  • Branding usage guide – for showing how the all branding elements should be used together, and with other elements; Including margin, placement and variation dos and don'ts.
  • Document design guidelines – for creating professional-looking prints and presentations within the constraints of the branding guide
  • Core assets library – with all necessary and useful images, vector graphics, templates and other assets easily found.

Example of a well-made and complete branding guide: Internet Society's Branding Guidelines.

(I'm really impressed by what ISOC did with their branding guide, so I hope others also can find it inspiring!)

@smonff
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smonff commented Jan 9, 2025

I think this should be the next priority.

It will help to structure this repository and optimize some aspects we decided to "optimize later" during the 2024 work. Without a branding guide, despite the work we made, it will be more difficult for people to know what to use and how and the derivatives quality will drop.

It could also possibly help us to discard some variants we initially proposed at the Christmas 2024 announcement.

I like those examples too:

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