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Mailchimp for Woocommerce Integration

In this article, you’ll learn how to connect Mailchimp for WooCommerce.

Before You Start

Here are some things to know before you begin this process.

  • For the most up-to-date install instructions, read Connect or Disconnect Mailchimp for WooCommerce.

  • This plugin requires you to have the latest WooCommerce plugin already installed and activated in WordPress.

  • Your host environment must meet WooCommerce's minimum requirements, including PHP 7.0 or greater.

  • WordPress REST API should be enabled in order for this plugin to work.

  • We recommend you use this plugin in a staging environment before installing it on production servers.

  • Mailchimp for WooCommerce syncs the customer’s first name, last name, email address, and orders.

  • WooCommerce customers who haven't signed up for marketing emails will appear in the Transactional portion of your list, and cannot be exported.

A Note for Current WooCommerce Integration Users

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. If your WooCommerce store is already integrated with Mailchimp via an integration that runs on an older version of Mailchimp’s API, consider your current sales volume before you make any changes that might disrupt business.

You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.

Task Roadmap

Here’s a brief overview of this multi-step process.

  • Install the plugin on your WordPress Admin site.
  • Connect the plugin with your Mailchimp API Key.
  • Configure your list settings to complete the data sync process.
  • Troubleshoot any sync or data feed issues by sharing logs with Mailchimp support.

Install the Plugin

To install the plugin, follow these steps.

  1. Log in to your WordPress admin panel.
  2. In the left navigation panel, click Plugins, and choose Add New.

Add new

  1. Click Upload Plugin.

Upload

  1. Click Choose File to select the ZIP file for the plugin, then click Install Now.

Install Now

  1. Click Activate Plugin.

Activate plugin

After you activate the plugin, you’ll be taken to the Settings page, where you will add your API key and configure your list settings.

Configure and Sync

To configure your Mailchimp settings for WooCommerce customers and sync them to Mailchimp, follow these steps.

  1. On the Connect tab, paste your Mailchimp API key into the field, choose whether or not you want to send debugging logs to Mailchimp, and click Save all changes. To learn how to generate a Mailchimp API Key, read About API Keys.

API key

  1. Navigate to the Store Settings tab.

Store Settings

  1. Enter the contact and location details for your WooCommerce Store, and click Save all changes.

Save all changes

  1. Navigate to the List Settings tab.

List Settings tab

  1. Choose the list you want to sync, decide whether or not you want to auto-subscribe existing customers, set the subscribe message you want customers to see at checkout, and click Save all changes.

Save all changes

All set! When you click Save all changes, we’ll start syncing your WooCommerce customers to Mailchimp. To view progress, check the Sync Status tab.

If you have no audiences in your Mailchimp account, you will be given the option to create a new list on the List Defaults tab. To create a new list, set your list defaults, and click Save all Changes when you’re done. We’ll create a Mailchimp list for you, and begin the data sync.

List Defaults tab

Next Steps

After you connect, you can do a lot with the the data you collect, like build segments, send Automation workflows, track purchases, and view results.

Find out everything Mailchimp has to offer in our article, How to Use Mailchimp for E-Commerce.

Deactivate or Delete the Plugin

When you deactivate Mailchimp for WooCommerce, it stops the sync but doesn’t remove the plugin. You can always re-activate the sync, which will backfill data at a later point in time. To deactivate Mailchimp for WooCommerce, follow these steps.

  1. Log in to your WordPress admin panel.

  2. In the left navigation panel, click Plugins, and choose Installed Plugins.

Installed Plugins

  1. Click the box next to the Mailchimp for WooCommerce plugin, and click Deactivate.

Deactivate

After you deactivate the plugin, you will have the option to Delete it. If you delete the plugin, you will retain customers’ email addresses in your list, but remove all associated e-commerce data.