diff --git a/src/Drivers/DatabaseDriver.php b/src/Drivers/DatabaseDriver.php
index 40c78b7..7f2ebca 100644
--- a/src/Drivers/DatabaseDriver.php
+++ b/src/Drivers/DatabaseDriver.php
@@ -6,12 +6,14 @@
 use Illuminate\Contracts\Events\Dispatcher;
 use Illuminate\Database\Connection;
 use Illuminate\Database\DatabaseManager;
+use Illuminate\Database\UniqueConstraintViolationException;
 use Illuminate\Support\Carbon;
 use Illuminate\Support\Collection;
 use Laravel\Pennant\Contracts\CanListStoredFeatures;
 use Laravel\Pennant\Contracts\Driver;
 use Laravel\Pennant\Events\UnknownFeatureResolved;
 use Laravel\Pennant\Feature;
+use RuntimeException;
 use stdClass;
 
 class DatabaseDriver implements CanListStoredFeatures, Driver
@@ -58,6 +60,13 @@ class DatabaseDriver implements CanListStoredFeatures, Driver
      */
     protected $unknownFeatureValue;
 
+    /**
+     * The current retry depth for retrieving values from the database.
+     *
+     * @var int
+     */
+    protected $retryDepth = 0;
+
     /**
      * The name of the "created at" column.
      *
@@ -170,11 +179,23 @@ public function getAll($features): array
         if ($inserts->isNotEmpty()) {
             $now = Carbon::now();
 
-            $this->newQuery()->insert($inserts->map(fn ($insert) => [
-                ...$insert,
-                static::CREATED_AT => $now,
-                static::UPDATED_AT => $now,
-            ])->all());
+            try {
+                $this->newQuery()->insert($inserts->map(fn ($insert) => [
+                    ...$insert,
+                    static::CREATED_AT => $now,
+                    static::UPDATED_AT => $now,
+                ])->all());
+            } catch (UniqueConstraintViolationException $e) {
+                if ($this->retryDepth === 2) {
+                    throw new RuntimeException('Unable to insert feature values into the database.', previous: $e);
+                }
+
+                $this->retryDepth++;
+
+                return $this->getAll($features);
+            } finally {
+                $this->retryDepth = 0;
+            }
         }
 
         return $results;
@@ -197,7 +218,19 @@ public function get($feature, $scope): mixed
                 return false;
             }
 
-            $this->insert($feature, $scope, $value);
+            try {
+                $this->insert($feature, $scope, $value);
+            } catch (UniqueConstraintViolationException $e) {
+                if ($this->retryDepth === 1) {
+                    throw new RuntimeException('Unable to insert feature value from the database.', previous: $e);
+                }
+
+                $this->retryDepth++;
+
+                return $this->get($feature, $scope);
+            } finally {
+                $this->retryDepth = 0;
+            }
 
             return $value;
         });
@@ -245,9 +278,13 @@ protected function resolveValue($feature, $scope)
      */
     public function set($feature, $scope, $value): void
     {
-        if (! $this->update($feature, $scope, $value)) {
-            $this->insert($feature, $scope, $value);
-        }
+        $this->newQuery()->upsert([
+            'name' => $feature,
+            'scope' => Feature::serializeScope($scope),
+            'value' => json_encode($value, flags: JSON_THROW_ON_ERROR),
+            static::CREATED_AT => $now = Carbon::now(),
+            static::UPDATED_AT => $now,
+        ], uniqueBy: ['name', 'scope'], update: ['value', 'updated_at']);
     }
 
     /**
@@ -276,24 +313,13 @@ public function setForAllScopes($feature, $value): void
      */
     protected function update($feature, $scope, $value)
     {
-        $exists = $this->newQuery()
-            ->where('name', $feature)
-            ->where('scope', $serialized = Feature::serializeScope($scope))
-            ->exists();
-
-        if (! $exists) {
-            return false;
-        }
-
-        $this->newQuery()
+        return (bool) $this->newQuery()
             ->where('name', $feature)
-            ->where('scope', $serialized)
+            ->where('scope', Feature::serializeScope($scope))
             ->update([
                 'value' => json_encode($value, flags: JSON_THROW_ON_ERROR),
                 static::UPDATED_AT => Carbon::now(),
             ]);
-
-        return true;
     }
 
     /**
diff --git a/tests/Feature/DatabaseDriverTest.php b/tests/Feature/DatabaseDriverTest.php
index 43fb016..9de3f33 100644
--- a/tests/Feature/DatabaseDriverTest.php
+++ b/tests/Feature/DatabaseDriverTest.php
@@ -102,7 +102,7 @@ public function test_it_can_register_complex_values()
         $this->assertTrue($active);
         $this->assertSame('foo', $value);
 
-        $this->assertCount(4, DB::getQueryLog());
+        $this->assertCount(3, DB::getQueryLog());
     }
 
     public function test_it_caches_state_after_resolving()
@@ -162,7 +162,7 @@ public function test_it_can_programatically_activate_and_deativate_features()
         Feature::activate('foo');
         $this->assertTrue(Feature::active('foo'));
 
-        $this->assertCount(6, DB::getQueryLog());
+        $this->assertCount(3, DB::getQueryLog());
     }
 
     public function test_it_dispatches_events_when_checking_known_features()
@@ -201,7 +201,7 @@ public function test_it_can_activate_and_deactivate_several_features_at_once()
         $this->assertTrue(Feature::active('bar'));
         $this->assertTrue(Feature::active('bar'));
 
-        $this->assertCount(13, DB::getQueryLog());
+        $this->assertCount(7, DB::getQueryLog());
     }
 
     public function test_it_can_check_if_multiple_features_are_active_at_once()
@@ -218,7 +218,7 @@ public function test_it_can_check_if_multiple_features_are_active_at_once()
         $this->assertTrue(Feature::allAreActive(['foo', 'bar']));
         $this->assertFalse(Feature::allAreActive(['foo', 'bar', 'baz']));
 
-        $this->assertCount(7, DB::getQueryLog());
+        $this->assertCount(4, DB::getQueryLog());
     }
 
     public function test_it_can_scope_features()
@@ -252,7 +252,7 @@ public function test_it_can_activate_and_deactivate_features_with_scope()
         $this->assertTrue(Feature::for($first)->active('foo'));
         $this->assertFalse(Feature::for($second)->active('foo'));
 
-        $this->assertCount(4, DB::getQueryLog());
+        $this->assertCount(3, DB::getQueryLog());
     }
 
     public function test_it_can_activate_and_deactivate_features_for_multiple_scope_at_once()
@@ -268,7 +268,7 @@ public function test_it_can_activate_and_deactivate_features_for_multiple_scope_
         $this->assertTrue(Feature::for($second)->active('foo'));
         $this->assertFalse(Feature::for($third)->active('foo'));
 
-        $this->assertCount(6, DB::getQueryLog());
+        $this->assertCount(4, DB::getQueryLog());
     }
 
     public function test_it_can_activate_and_deactivate_multiple_features_for_multiple_scope_at_once()
@@ -289,7 +289,7 @@ public function test_it_can_activate_and_deactivate_multiple_features_for_multip
         $this->assertTrue(Feature::for($second)->active('bar'));
         $this->assertFalse(Feature::for($third)->active('bar'));
 
-        $this->assertCount(12, DB::getQueryLog());
+        $this->assertCount(8, DB::getQueryLog());
     }
 
     public function test_it_can_check_multiple_features_for_multiple_scope_at_once()
@@ -309,7 +309,7 @@ public function test_it_can_check_multiple_features_for_multiple_scope_at_once()
         $this->assertFalse(Feature::for([$second, $third])->allAreActive(['foo', 'bar']));
         $this->assertFalse(Feature::for([$first, $second, $third])->allAreActive(['foo', 'bar']));
 
-        $this->assertCount(10, DB::getQueryLog());
+        $this->assertCount(6, DB::getQueryLog());
     }
 
     public function test_null_is_same_as_global()
@@ -318,7 +318,7 @@ public function test_null_is_same_as_global()
 
         $this->assertTrue(Feature::for(null)->active('foo'));
 
-        $this->assertCount(2, DB::getQueryLog());
+        $this->assertCount(1, DB::getQueryLog());
     }
 
     public function test_it_sees_null_and_empty_string_as_different_things()
@@ -335,7 +335,7 @@ public function test_it_sees_null_and_empty_string_as_different_things()
         $this->assertFalse(Feature::for(null)->active('bar'));
         $this->assertFalse(Feature::active('bar'));
 
-        $this->assertCount(6, DB::getQueryLog());
+        $this->assertCount(4, DB::getQueryLog());
     }
 
     public function test_scope_can_be_strings_like_email_addresses()
@@ -345,7 +345,7 @@ public function test_scope_can_be_strings_like_email_addresses()
         $this->assertFalse(Feature::for('james@laravel.com')->active('foo'));
         $this->assertTrue(Feature::for('tim@laravel.com')->active('foo'));
 
-        $this->assertCount(3, DB::getQueryLog());
+        $this->assertCount(2, DB::getQueryLog());
     }
 
     public function test_it_can_handle_feature_scopeable_objects()
@@ -364,7 +364,7 @@ public function toFeatureIdentifier($driver): mixed
         $this->assertTrue(Feature::for('tim@laravel.com')->active('foo'));
         $this->assertTrue(Feature::for($scopeable())->active('foo'));
 
-        $this->assertCount(3, DB::getQueryLog());
+        $this->assertCount(2, DB::getQueryLog());
     }
 
     public function test_it_serializes_eloquent_models()
@@ -617,7 +617,7 @@ public function test_missing_results_are_inserted_on_load()
         Feature::for('taylor@laravel.com')->activate('foo', 99);
         Feature::for(['tim@laravel.com', 'jess@laravel.com', 'taylor@laravel.com'])->load(['foo', 'bar']);
 
-        $this->assertCount(4, DB::getQueryLog());
+        $this->assertCount(3, DB::getQueryLog());
         $this->assertDatabaseHas('features', [
             'name' => 'foo',
             'scope' => 'tim@laravel.com',