diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 589ef127bc73..59ac04d7eca4 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -33,26 +33,6 @@ env:
   NODE_OPTIONS: "--max-old-space-size=8192"
   TERM: xterm
 jobs:
-  pull-request-labels-check:
-    name: Pull request labels check
-    if: github.event_name == 'pull_request'
-    runs-on: ubuntu-latest
-    steps:
-      - uses: mheap/github-action-required-labels@v5
-        with:
-          mode: exactly
-          count: 1
-          labels: "kind/bug, kind/cleanup, kind/documentation, kind/feature, kind/i18n, dependencies"
-
-  pull-request-title-check:
-    name: Pull request title check
-    if: github.event_name == 'pull_request'
-    runs-on: ubuntu-latest
-    steps:
-      - uses: amannn/action-semantic-pull-request@v5
-        env:
-          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
-
   dependency-review:
     name: Dependency review
     if: github.event_name == 'pull_request'
diff --git a/.github/workflows/pr.yml b/.github/workflows/pr.yml
new file mode 100644
index 000000000000..98ed6eecf47e
--- /dev/null
+++ b/.github/workflows/pr.yml
@@ -0,0 +1,39 @@
+# Copyright 2017 The Kubernetes Authors.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+name: PR
+on:
+  pull_request:
+    branches: [master]
+    types: [opened, labeled, unlabeled, synchronize]
+permissions:
+  contents: read
+jobs:
+  labels-check:
+    name: Labels check
+    runs-on: ubuntu-latest
+    steps:
+      - uses: mheap/github-action-required-labels@v5
+        with:
+          mode: exactly
+          count: 1
+          labels: "kind/bug, kind/cleanup, kind/documentation, kind/feature, kind/i18n, dependencies"
+
+  title-check:
+    name: Title check
+    runs-on: ubuntu-latest
+    steps:
+      - uses: amannn/action-semantic-pull-request@v5
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
diff --git a/Makefile b/Makefile
index 77e4ab23ddc7..5ff570370625 100644
--- a/Makefile
+++ b/Makefile
@@ -1,5 +1,6 @@
 ROOT_DIRECTORY := $(shell dirname $(realpath $(firstword $(MAKEFILE_LIST))))
 
+include $(ROOT_DIRECTORY)/hack/include/build.mk
 include $(ROOT_DIRECTORY)/hack/include/config.mk
 include $(ROOT_DIRECTORY)/hack/include/ensure.mk
 include $(ROOT_DIRECTORY)/hack/include/kind.mk
@@ -107,6 +108,7 @@ ifndef NO_BUILD
 		SYSTEM_BANNER_SEVERITY=$(SYSTEM_BANNER_SEVERITY) \
 		SIDECAR_HOST=$(SIDECAR_HOST) \
 		VERSION="v0.0.0-prod" \
+		WEB_BUILDER_ARCH=$(ARCH) \
 		docker compose -f $(DOCKER_COMPOSE_PATH) --project-name=$(PROJECT_NAME) build \
 		--no-cache
 endif
diff --git a/hack/docker/docker.compose.yaml b/hack/docker/docker.compose.yaml
index db065e00458a..e2be00f7c4be 100644
--- a/hack/docker/docker.compose.yaml
+++ b/hack/docker/docker.compose.yaml
@@ -68,6 +68,7 @@ services:
       dockerfile: modules/web/Dockerfile
       args:
         VERSION: ${VERSION:?}
+        WEB_BUILDER_ARCH: ${WEB_BUILDER_ARCH:?}
     command:
       - "--kubeconfig=${KUBECONFIG:?}"
       - "--locale-config=/public/locale_conf.json"
diff --git a/hack/include/build.mk b/hack/include/build.mk
new file mode 100644
index 000000000000..89059872c5bc
--- /dev/null
+++ b/hack/include/build.mk
@@ -0,0 +1,27 @@
+# BUILDARCH is the host machine architecture
+BUILDARCH ?= $(shell uname -m)
+
+# BUILDOS is the host machine OS
+BUILDOS ?= $(shell uname -s)
+
+ifeq ($(BUILDARCH),x86_64)
+	BUILDARCH=amd64
+endif
+ifeq ($(BUILDARCH),arch64)
+	BUILDARCH=arm64
+endif
+ifeq ($(BUILDARCH),armv7l)
+	BUILDARCH=armv7
+endif
+
+ifeq ($(BUILDOS),Linux)
+	BUILDOS=linux
+endif
+ifeq ($(BUILDOS),Darwin)
+	BUILDOS=darwin
+endif
+
+# ARCH is the target build architecture. Unless overridden during build, host architecture (BUILDARCH) will be used
+ARCH ?= $(BUILDARCH)
+# OS is the target build OS. Unless overridden during build, host OS (BUILDOS) will be used
+OS ?= $(BUILDOS)
diff --git a/modules/web/Dockerfile b/modules/web/Dockerfile
index ce5f915b86b8..2c64c47965e2 100644
--- a/modules/web/Dockerfile
+++ b/modules/web/Dockerfile
@@ -12,6 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
+ARG WEB_BUILDER_ARCH=amd64
+
 FROM alpine:3.19 as user
 
 ENV USER=nonroot
@@ -27,7 +29,7 @@ RUN adduser \
     --uid "${UID}" \
     "${USER}"
 
-FROM --platform=linux/amd64 node:20.11.1-alpine3.19  as web-builder
+FROM --platform=linux/${WEB_BUILDER_ARCH} node:20.11.1-alpine3.19  as web-builder
 
 RUN apk add --no-cache \
     make \