diff --git a/common-lib/src/main/scala/com/gu/mediaservice/model/Crop.scala b/common-lib/src/main/scala/com/gu/mediaservice/model/Crop.scala
index 879ddd4c17..c998ab4617 100644
--- a/common-lib/src/main/scala/com/gu/mediaservice/model/Crop.scala
+++ b/common-lib/src/main/scala/com/gu/mediaservice/model/Crop.scala
@@ -12,10 +12,25 @@ case class Crop(id: Option[String], author: Option[String], date: Option[DateTim
 object Crop {
   import com.gu.mediaservice.lib.formatting._
 
-  def getCropId(b: Bounds) = List(b.x, b.y, b.width, b.height).mkString("_")
-
-  def createFromCropSource(by: Option[String], timeRequested: Option[DateTime], specification: CropSpec, master: Option[Asset] = None, cropSizings: List[Asset] = Nil): Crop =
-    Crop(Some(getCropId(specification.bounds)), by, timeRequested, specification, master, cropSizings)
+  def getCropId(b: Bounds): String = List(b.x, b.y, b.width, b.height).mkString("_")
+  private def getCropId(b: Bounds, fullDimensions: Dimensions): String = s"${getCropId(b)}_${fullDimensions.width}_${fullDimensions.height}"
+
+  def createFromCropSource(by: Option[String], timeRequested: Option[DateTime], specification: CropSpec, master: Option[Asset] = None, cropSizings: List[Asset] = Nil, maybeFullDimensions: Option[Dimensions] = None): Crop = {
+    Crop(
+      id = Some(maybeFullDimensions match {
+        case Some(fullDimensions) => getCropId(specification.bounds, fullDimensions)
+        case None => getCropId(specification.bounds)
+      }),
+      by,
+      timeRequested,
+      specification = (specification.`type`, maybeFullDimensions) match {
+        case (PointsOfInterestExport, Some(fullDimensions)) => specification.copy(bounds = Bounds(0, 0, fullDimensions.width, fullDimensions.height))
+        case _ => specification
+      },
+      master,
+      cropSizings
+    )
+  }
 
   def createFromCrop(crop: Crop, master: Asset, assets: List[Asset]): Crop =
     Crop(crop.id, crop.author, crop.date, crop.specification, Some(master), assets)
@@ -43,6 +58,7 @@ object Crop {
 sealed trait ExportType { val name: String }
 case object CropExport extends ExportType { val name = "crop" }
 case object FullExport extends ExportType { val name = "full" }
+case object PointsOfInterestExport extends ExportType { val name = "poi" }
 
 object ExportType {
 
@@ -51,6 +67,7 @@ object ExportType {
   def valueOf(name: String): ExportType = name match {
     case "crop" => CropExport
     case "full" => FullExport
+    case "poi" => PointsOfInterestExport
   }
 
   implicit val exportTypeWrites: Writes[ExportType] = Writes[ExportType](t => JsString(t.name))
diff --git a/cropper/app/controllers/CropperController.scala b/cropper/app/controllers/CropperController.scala
index 2830948f3c..6951147140 100644
--- a/cropper/app/controllers/CropperController.scala
+++ b/cropper/app/controllers/CropperController.scala
@@ -173,9 +173,10 @@ class CropperController(auth: Authentication, crops: Crops, store: CropStore, no
       crop = Crop.createFromCropSource(
         by = Some(Authentication.getIdentity(user)),
         timeRequested = Some(new DateTime()),
-        specification = cropSpec
+        specification = cropSpec,
+        maybeFullDimensions = Some(dimensions)
       )
-      markersWithCropDetails = logMarker ++ Map("imageId" -> apiImage.id, "cropId" -> Crop.getCropId(cropSpec.bounds))
+      markersWithCropDetails = logMarker ++ Map("imageId" -> apiImage.id, "cropId" -> crop.id)
       ExportResult(id, masterSizing, sizings) <- crops.export(apiImage, crop)(markersWithCropDetails)
       finalCrop = Crop.createFromCrop(crop, masterSizing, sizings)
     } yield (id, finalCrop)
diff --git a/cropper/app/lib/Crops.scala b/cropper/app/lib/Crops.scala
index d79dcb4a94..a84e8fb0aa 100644
--- a/cropper/app/lib/Crops.scala
+++ b/cropper/app/lib/Crops.scala
@@ -97,7 +97,7 @@ class Crops(config: CropperConfig, store: CropStore, imageOperations: ImageOpera
     val hasAlpha = apiImage.fileMetadata.colourModelInformation.get("hasAlpha").flatMap(a => Try(a.toBoolean).toOption).getOrElse(true)
     val cropType = Crops.cropType(mimeType, colourType, hasAlpha)
 
-    Stopwatch(s"making crop assets for ${apiImage.id} ${Crop.getCropId(source.bounds)}") {
+    Stopwatch(s"making crop assets for ${apiImage.id} ${crop.id}") {
       for {
         sourceFile <- tempFileFromURL(secureUrl, "cropSource", "", config.tempDir)
         colourModel <- ImageOperations.identifyColourModel(sourceFile, mimeType)
diff --git a/cropper/app/model/ExportRequest.scala b/cropper/app/model/ExportRequest.scala
index f99bc6c019..0f85ef2d1d 100644
--- a/cropper/app/model/ExportRequest.scala
+++ b/cropper/app/model/ExportRequest.scala
@@ -16,6 +16,8 @@ case class FullExportRequest(uri: String) extends ExportRequest
 
 case class CropRequest(uri: String, bounds: Bounds, aspectRatio: Option[String]) extends ExportRequest
 
+case class PointsOfInterest(uri: String, bounds: Bounds) extends ExportRequest
+
 
 object ExportRequest {
 
@@ -27,6 +29,11 @@ object ExportRequest {
     (__ \ "aspectRatio").readNullable[String](pattern(aspectRatioLike))
   )(CropRequest.apply _)
 
+  private val readPointsOfInterestRequest: Reads[PointsOfInterest] = (
+    (__ \ "source").read[String] ~
+    __.read[Bounds]
+  )(PointsOfInterest.apply _)
+
   private val readFullExportRequest: Reads[FullExportRequest] =
     (__ \ "source").read[String].map(FullExportRequest.apply)
 
@@ -41,6 +48,8 @@ object ExportRequest {
   def boundsFill(dimensions: Dimensions): Bounds = Bounds(0, 0, dimensions.width, dimensions.height)
 
   def toCropSpec(cropRequest: ExportRequest, dimensions: Dimensions): CropSpec = cropRequest match {
+    case PointsOfInterest(uri, bounds) =>
+      CropSpec(uri, bounds, None, PointsOfInterestExport)
     case FullExportRequest(uri)          =>
       CropSpec(
         uri,
diff --git a/kahuna/public/js/crop/controller.js b/kahuna/public/js/crop/controller.js
index 8c939342e6..803615925c 100644
--- a/kahuna/public/js/crop/controller.js
+++ b/kahuna/public/js/crop/controller.js
@@ -3,7 +3,7 @@ import angular from 'angular';
 import '../components/gr-keyboard-shortcut/gr-keyboard-shortcut';
 import {radioList} from '../components/gr-radio-list/gr-radio-list';
 import {cropUtil} from "../util/crop";
-import {cropOptions} from "../util/constants/cropOptions";
+import {cropOptions, pointsOfInterestBeta} from "../util/constants/cropOptions";
 import {getFeatureSwitchActive} from "../components/gr-feature-switch-panel/gr-feature-switch-panel";
 
 const crop = angular.module('kahuna.crop.controller', [
@@ -187,6 +187,8 @@ crop.controller('ImageCropCtrl', [
           && getFeatureSwitchActive("show-cropping-gutters-switch")
           && maybeCropRatioIfStandard === "5:3";
 
+        ctrl.isPointsOfInterestCrop = newCropType === pointsOfInterestBeta.key; /* TODO adjust the height of easel to avoid scrollbar from explainer */
+
         if (isCropTypeDisabled) {
           ctrl.cropType = oldCropType;
         } else {
diff --git a/kahuna/public/js/crop/view.html b/kahuna/public/js/crop/view.html
index 5a98a5d46f..920533337a 100644
--- a/kahuna/public/js/crop/view.html
+++ b/kahuna/public/js/crop/view.html
@@ -106,6 +106,12 @@
     there is nothing important in the striped sides as these might be clipped.
 </div>
 
+
+<div class="warning status--info" ng-if="ctrl.isPointsOfInterestCrop">
+    This is a 'Points of Interest ᴮᴱᵀᴬ` crop. Use the crop rectangle to cover all the vital points of interest, but nothing more.
+    The frontend can use the crop in spaces of different shapes/ratios ensuring the important parts are always visible.
+</div>
+
 <div class="easel" role="main" aria-label="Image cropper"
      ng-class="{'vertical-warning-gutters': ctrl.shouldShowVerticalWarningGutters}">
     <div class="easel__canvas">
diff --git a/kahuna/public/js/util/constants/cropOptions.js b/kahuna/public/js/util/constants/cropOptions.js
index 017ec87522..90bb419c0e 100644
--- a/kahuna/public/js/util/constants/cropOptions.js
+++ b/kahuna/public/js/util/constants/cropOptions.js
@@ -4,5 +4,6 @@ export const portrait = {key: 'portrait', ratio: 4 / 5, ratioString: '4:5'};
 export const video = {key: 'video', ratio: 16 / 9, ratioString: '16:9'};
 export const square = {key: 'square', ratio: 1, ratioString: '1:1'};
 export const freeform = {key: 'freeform', ratio: null};
+export const pointsOfInterestBeta = {key: 'points of interest ᴮᴱᵀᴬ', ratio:null};
 
-export const cropOptions = [landscape, portrait, video, square, freeform];
+export const cropOptions = [landscape, portrait, video, square, freeform, pointsOfInterestBeta];