diff --git a/common/app/experiments/Experiments.scala b/common/app/experiments/Experiments.scala
index 5df5287da19..21a1fe74579 100644
--- a/common/app/experiments/Experiments.scala
+++ b/common/app/experiments/Experiments.scala
@@ -11,13 +11,23 @@ import java.time.LocalDate
 object ActiveExperiments extends ExperimentsDefinition {
   override val allExperiments: Set[Experiment] =
     Set(
-      DarkModeWeb,
+      RemoveLiteFronts,
       UpdatedHeaderDesign,
       MastheadWithHighlights,
+      DarkModeWeb,
     )
   implicit val canCheckExperiment: CanCheckExperiment = new CanCheckExperiment(this)
 }
 
+object RemoveLiteFronts
+    extends Experiment(
+      name = "remove-lite-fronts",
+      description = "Get the full pressed page of a front instead of the lite version",
+      owners = Seq(Owner.withEmail("dotcom.platform@theguardian.com")),
+      sellByDate = LocalDate.of(2024, 10, 30),
+      participationGroup = Perc0A,
+    )
+
 object UpdatedHeaderDesign
     extends Experiment(
       name = "updated-header-design",
diff --git a/facia/app/controllers/FaciaController.scala b/facia/app/controllers/FaciaController.scala
index cf6fabb2db0..e8a2662a800 100644
--- a/facia/app/controllers/FaciaController.scala
+++ b/facia/app/controllers/FaciaController.scala
@@ -6,6 +6,7 @@ import common._
 import conf.Configuration
 import conf.switches.Switches.InlineEmailStyles
 import controllers.front._
+import experiments.{ActiveExperiments, RemoveLiteFronts}
 import http.HttpPreconnections
 import implicits.GUHeaders
 import layout.slices._
@@ -139,7 +140,7 @@ trait FaciaController
         successful(Cached(CacheTime.Facia)(notFound()))
       } else {
         frontJsonFapi
-          .get(path, liteRequestType)
+          .get(path, requestType)
           .map(_.fold[CacheableResult](notFound())(FrontHeadline.renderEmailHeadline))
           .map(Cached(CacheTime.Facia))
       }
@@ -180,7 +181,7 @@ trait FaciaController
           Cached(CacheTime.Facia)(JsonComponent.fromWritable(JsObject(Nil))),
         )
       } else {
-        frontJsonFapi.get(path, liteRequestType).map { resp =>
+        frontJsonFapi.get(path, requestType).map { resp =>
           Cached(CacheTime.Facia)(JsonComponent.fromWritable(resp match {
             case Some(pressedPage) => FapiFrontJsonMinimal.get(pressedPage)
             case None              => JsObject(Nil)
@@ -220,7 +221,9 @@ trait FaciaController
 
   import PressedPage.pressedPageFormat
   private[controllers] def renderFrontPressResult(path: String)(implicit request: RequestHeader): Future[Result] = {
-    val futureFaciaPage: Future[Option[(PressedPage, Boolean)]] = frontJsonFapi.get(path, liteRequestType).flatMap {
+    val NonAdFreeType = if (ActiveExperiments.isParticipating(RemoveLiteFronts)) FullType else LiteType
+
+    val futureFaciaPage: Future[Option[(PressedPage, Boolean)]] = frontJsonFapi.get(path, requestType).flatMap {
       case Some(faciaPage: PressedPage) =>
         val pageContainsTargetedCollections = TargetedCollections.pageContainsTargetedCollections(faciaPage)
         val regionalFaciaPage = TargetedCollections.processTargetedCollections(
@@ -235,8 +238,8 @@ trait FaciaController
             List(),
           )
         }
-        if (faciaPage.collections.isEmpty && liteRequestType == LiteAdFreeType) {
-          frontJsonFapi.get(path, LiteType).map(_.map(f => (f, false)))
+        if (faciaPage.collections.isEmpty && (requestType == FullAdFreeType || requestType == LiteAdFreeType)) {
+          frontJsonFapi.get(path, NonAdFreeType).map(_.map(f => (f, false)))
         } else Future.successful(Some(regionalFaciaPage, pageContainsTargetedCollections))
       case None => Future.successful(None)
     }
@@ -527,6 +530,8 @@ trait FaciaController
     if (request.isAdFree) FullAdFreeType else FullType
   def liteRequestType(implicit request: RequestHeader): PressedPageType =
     if (request.isAdFree) LiteAdFreeType else LiteType
+  def requestType(implicit request: RequestHeader): PressedPageType =
+    if (ActiveExperiments.isParticipating(RemoveLiteFronts)) fullRequestType else liteRequestType
 
   def ampRsaPublicKey: Action[AnyContent] = {
     Action {
diff --git a/facia/app/services/dotcomrendering/FaciaPicker.scala b/facia/app/services/dotcomrendering/FaciaPicker.scala
index 80cce801437..c44aba197b0 100644
--- a/facia/app/services/dotcomrendering/FaciaPicker.scala
+++ b/facia/app/services/dotcomrendering/FaciaPicker.scala
@@ -2,6 +2,7 @@ package services.dotcomrendering
 
 import common.{Edition, GuLogging}
 import conf.switches.Switches.{DCRFronts, DCRNetworkFronts}
+import experiments.{ActiveExperiments, RemoveLiteFronts}
 import implicits.Requests._
 import model.PressedPage
 import model.facia.PressedCollection
@@ -106,6 +107,7 @@ object FaciaPicker extends GuLogging {
     lazy val dcrCouldRender = checks.values.forall(checkValue => checkValue)
     lazy val isNetworkFront = faciaPage.isNetworkFront
     lazy val dcrNetworkFrontsSwitchEnabled = DCRNetworkFronts.isSwitchedOn
+    lazy val isFullFrontRequest = ActiveExperiments.isParticipating(RemoveLiteFronts)
 
     val tier =
       decideTier(
@@ -118,7 +120,7 @@ object FaciaPicker extends GuLogging {
         dcrNetworkFrontsSwitchEnabled,
       )
 
-    logTier(faciaPage, dcrCouldRender, checks, tier)
+    logTier(faciaPage, dcrCouldRender, checks, tier, isFullFrontRequest)
 
     tier
   }
@@ -149,6 +151,7 @@ object FaciaPicker extends GuLogging {
       dcrCouldRender: Boolean,
       checks: Map[String, Boolean],
       tier: RenderType,
+      isFullFrontRequest: Boolean,
   )(implicit request: RequestHeader): Unit = {
     val tierReadable = if (tier == RemoteRender) "dotcomcomponents" else "web"
     val checksToString = checks.map { case (key, value) =>
@@ -161,6 +164,7 @@ object FaciaPicker extends GuLogging {
         "dcrCouldRender" -> dcrCouldRender.toString,
         "isFront" -> "true",
         "tier" -> tierReadable,
+        "isFullFrontRequest" -> isFullFrontRequest.toString,
       ) ++ checksToString
 
     DotcomFrontsLogger.logger.logRequest(s"front executing in $tierReadable", properties, faciaPage)