diff --git a/.gitmodules b/.gitmodules
index 8044a68a56..a4e47f19f9 100644
--- a/.gitmodules
+++ b/.gitmodules
@@ -9,4 +9,8 @@
 [submodule "content/16.x"]
 	path = content/16.x
 	url = https://github.com/gravitational/teleport
+	branch = branch/v16
+[submodule "content/17.x"]
+	path = content/17.x
+	url = https://github.com/gravitational/teleport
 	branch = master
diff --git a/config.json b/config.json
index 4d12d9f75b..3c97a47a4a 100644
--- a/config.json
+++ b/config.json
@@ -66,11 +66,15 @@
     },
     {
       "name": "15.x",
-      "branch": "branch/v15",
-      "latest": true
+      "branch": "branch/v15"
     },
     {
       "name": "16.x",
+      "branch": "branch/v16",
+      "latest": true
+    },
+    {
+      "name": "17.x",
       "branch": "master"
     }
   ]
diff --git a/content/17.x b/content/17.x
new file mode 160000
index 0000000000..a98b0430ad
--- /dev/null
+++ b/content/17.x
@@ -0,0 +1 @@
+Subproject commit a98b0430add9e1cfdff68acf90960aef396d5822
diff --git a/pages/_app.tsx b/pages/_app.tsx
index f862fd388a..8eca8ee51b 100644
--- a/pages/_app.tsx
+++ b/pages/_app.tsx
@@ -56,6 +56,7 @@ import "styles/varaibles.css";
 import "styles/global.css";
 import { GoogleAdsEvent } from "utils/tracking";
 
+const NEXT_PUBLIC_REDDIT_ID = process.env.NEXT_PUBLIC_REDDIT_ID;
 const NEXT_PUBLIC_GTM_ID = process.env.NEXT_PUBLIC_GTM_ID;
 const NEXT_PUBLIC_GTAG_ID = process.env.NEXT_PUBLIC_GTAG_ID;
 const NEXT_PUBLIC_GOOGLE_ADS_ID = process.env.NEXT_PUBLIC_GOOGLE_ADS_ID;
@@ -204,6 +205,17 @@ const Analytics = () => {
         })(window, "qualified")`}
       </Script>
       <Script src="https://js.qualified.com/qualified.js?token=GWPbwWJLtjykim4W" />
+
+      {NEXT_PUBLIC_REDDIT_ID && (
+        <>
+          {/* Reddit Pixel */}
+          <Script id="reddit-pixel">
+            {`!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document);rdt('init','${NEXT_PUBLIC_REDDIT_ID}');rdt('track', 'PageVisit');`}
+          </Script>
+          {/* DO NOT MODIFY UNLESS TO REPLACE A USER IDENTIFIER /*}
+      {/* End Reddit Pixel */}
+        </>
+      )}
     </>
   );
 };
diff --git a/yarn.lock b/yarn.lock
index cb7a056140..120db1739e 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -7710,11 +7710,11 @@ brace-expansion@^2.0.1:
     balanced-match "^1.0.0"
 
 braces@^3.0.2, braces@~3.0.2:
-  version "3.0.2"
-  resolved "https://registry.yarnpkg.com/braces/-/braces-3.0.2.tgz#3454e1a462ee8d599e236df336cd9ea4f8afe107"
-  integrity sha512-b8um+L1RzM3WDSzvhm6gIz1yfTbBt6YTlcEKAvsmqCZZFw46z626lVj9j1yEPW33H5H+lBQpZMP1k8l+78Ha0A==
+  version "3.0.3"
+  resolved "https://registry.yarnpkg.com/braces/-/braces-3.0.3.tgz#490332f40919452272d55a8480adc0c441358789"
+  integrity sha512-yQbXgO/OSZVD2IsiLlro+7Hf6Q18EJrKSEsdoMzKePKXct3gvD8oLcOQdIzGupr5Fj+EDe8gO/lxc1BzfMpxvA==
   dependencies:
-    fill-range "^7.0.1"
+    fill-range "^7.1.1"
 
 brorand@^1.0.1, brorand@^1.1.0:
   version "1.1.0"
@@ -10511,10 +10511,10 @@ filesize@^10.0.8:
   resolved "https://registry.yarnpkg.com/filesize/-/filesize-10.1.0.tgz#846f5cd8d16e073c5d6767651a8264f6149183cd"
   integrity sha512-GTLKYyBSDz3nPhlLVPjPWZCnhkd9TrrRArNcy8Z+J2cqScB7h2McAzR6NBX6nYOoWafql0roY8hrocxnZBv9CQ==
 
-fill-range@^7.0.1:
-  version "7.0.1"
-  resolved "https://registry.yarnpkg.com/fill-range/-/fill-range-7.0.1.tgz#1919a6a7c75fe38b2c7c77e5198535da9acdda40"
-  integrity sha512-qOo9F+dMUmC2Lcb4BbVvnKJxTPjCm+RRpe4gDuGrzkL7mEVl/djYSu2OdQ2Pa302N4oqkSg9ir6jaLWJ2USVpQ==
+fill-range@^7.1.1:
+  version "7.1.1"
+  resolved "https://registry.yarnpkg.com/fill-range/-/fill-range-7.1.1.tgz#44265d3cac07e3ea7dc247516380643754a05292"
+  integrity sha512-YsGpe3WHLK8ZYi4tWDg2Jy3ebRz2rXowDxnld4bkQB00cc/1Zw9AWnC0i9ztDJitivtQvaI9KaLyKrc+hBW0yg==
   dependencies:
     to-regex-range "^5.0.1"