diff --git a/.github/workflows/test.yml b/.github/workflows/test.yml
index b513863c507..05d9d23a2db 100644
--- a/.github/workflows/test.yml
+++ b/.github/workflows/test.yml
@@ -112,17 +112,17 @@ jobs:
           sass --version;
           mage -v check;
         env:
-          HUGO_BUILD_TAGS: extended
+          HUGO_BUILD_TAGS: extended,withdeploy
       - if: matrix.os == 'windows-latest'
         # See issue #11052. We limit the build to regular test (no -race flag) on Windows for now.
         name: Test
         run: |
           mage -v test;
         env:
-          HUGO_BUILD_TAGS: extended
+          HUGO_BUILD_TAGS: extended,withdeploy
       - name: Build tags
         run: |
-          go install -tags extended,nodeploy
+          go install -tags extended
       - if: matrix.os == 'ubuntu-latest'
         name: Build for dragonfly
         run: |
diff --git a/.gitignore b/.gitignore
index b170fe204cc..a1fa54656fa 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,3 +1,5 @@
 
 *.test
-imports.*
\ No newline at end of file
+imports.*
+dist/
+public/
diff --git a/Dockerfile b/Dockerfile
index 65c4dbfb96f..6d1bf78c42d 100755
--- a/Dockerfile
+++ b/Dockerfile
@@ -21,8 +21,8 @@ COPY --from=xx / /
 ARG TARGETPLATFORM
 RUN xx-apk add musl-dev gcc g++ 
 
-# Optionally set HUGO_BUILD_TAGS to "none" or "nodeploy" when building like so:
-# docker build --build-arg HUGO_BUILD_TAGS=nodeploy .
+# Optionally set HUGO_BUILD_TAGS to "none" or "withdeploy" when building like so:
+# docker build --build-arg HUGO_BUILD_TAGS=withdeploy .
 #
 # We build the extended version by default.
 ARG HUGO_BUILD_TAGS="extended"
diff --git a/commands/deploy.go b/commands/deploy.go
index f0bc670cadf..f9c22be48f2 100644
--- a/commands/deploy.go
+++ b/commands/deploy.go
@@ -11,21 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
-
-// Copyright 2024 The Hugo Authors. All rights reserved.
-//
-// Licensed under the Apache License, Version 2.0 (the "License");
-// you may not use this file except in compliance with the License.
-// You may obtain a copy of the License at
-// http://www.apache.org/licenses/LICENSE-2.0
-//
-// Unless required by applicable law or agreed to in writing, software
-// distributed under the License is distributed on an "AS IS" BASIS,
-// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-// See the License for the specific language governing permissions and
-// limitations under the License.
+//go:build withdeploy
+// +build withdeploy
 
 package commands
 
diff --git a/commands/deploy_off.go b/commands/deploy_off.go
index 8a481bd968a..34951a29c49 100644
--- a/commands/deploy_off.go
+++ b/commands/deploy_off.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build nodeploy
-// +build nodeploy
+//go:build !withdeploy
+// +build !withdeploy
 
 // Copyright 2024 The Hugo Authors. All rights reserved.
 //
@@ -31,6 +31,7 @@ package commands
 
 import (
 	"context"
+	"errors"
 
 	"github.com/bep/simplecobra"
 	"github.com/spf13/cobra"
@@ -40,7 +41,7 @@ func newDeployCommand() simplecobra.Commander {
 	return &simpleCommand{
 		name: "deploy",
 		run: func(ctx context.Context, cd *simplecobra.Commandeer, r *rootCommand, args []string) error {
-			return nil
+			return errors.New("deploy not supported in this version of Hugo; install a release with 'with-deploy' in the archive filename or build yourself with the 'withdeploy' build tag. Also see https://github.com/gohugoio/hugo/pull/12995")
 		},
 		withc: func(cmd *cobra.Command, r *rootCommand) {
 			cmd.Hidden = true
diff --git a/deploy/cloudfront.go b/deploy/cloudfront.go
index 4481eb52aa7..29c0a7f8c2c 100644
--- a/deploy/cloudfront.go
+++ b/deploy/cloudfront.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
+//go:build withdeploy
+// +build withdeploy
 
 package deploy
 
diff --git a/deploy/deploy.go b/deploy/deploy.go
index a69e974b78c..0c379ffb889 100644
--- a/deploy/deploy.go
+++ b/deploy/deploy.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
+//go:build withdeploy
+// +build withdeploy
 
 package deploy
 
diff --git a/deploy/deploy_azure.go b/deploy/deploy_azure.go
index fc7daca3b1e..521d8f0948f 100644
--- a/deploy/deploy_azure.go
+++ b/deploy/deploy_azure.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !solaris && !nodeploy
-// +build !solaris,!nodeploy
+//go:build !solaris && withdeploy
+// +build !solaris,withdeploy
 
 package deploy
 
diff --git a/deploy/deploy_test.go b/deploy/deploy_test.go
index 17dffc25af4..f290d6c81d8 100644
--- a/deploy/deploy_test.go
+++ b/deploy/deploy_test.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
+//go:build withdeploy
+// +build withdeploy
 
 package deploy
 
diff --git a/deploy/deployconfig/deployConfig_test.go b/deploy/deployconfig/deployConfig_test.go
index 0b92a5cb11e..8a3ad2d8af6 100644
--- a/deploy/deployconfig/deployConfig_test.go
+++ b/deploy/deployconfig/deployConfig_test.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
+//go:build withdeploy
+// +build withdeploy
 
 package deployconfig
 
diff --git a/deploy/google.go b/deploy/google.go
index 6e492bc01d1..e4683aa817e 100644
--- a/deploy/google.go
+++ b/deploy/google.go
@@ -11,8 +11,8 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-//go:build !nodeploy
-// +build !nodeploy
+//go:build withdeploy
+// +build withdeploy
 
 package deploy
 
diff --git a/hugoreleaser.toml b/hugoreleaser.toml
index d516bd34bef..f8b457e9b1f 100644
--- a/hugoreleaser.toml
+++ b/hugoreleaser.toml
@@ -119,6 +119,24 @@ archive_alias_replacements = { "linux-amd64.tar.gz" = "Linux-64bit.tar.gz" }
         [[builds.os.archs]]
             goarch = "amd64"
 
+[[builds]]
+    path = "container1/unix/extended-withdeploy"
+
+    [builds.build_settings]
+        flags = ["-buildmode", "exe", "-tags", "extended,withdeploy"]
+        env   = ["CGO_ENABLED=1"]
+
+    [[builds.os]]
+        goos = "darwin"
+        [builds.os.build_settings]
+            env = ["CGO_ENABLED=1", "CC=o64-clang", "CXX=o64-clang++"]
+        [[builds.os.archs]]
+            goarch = "universal"
+    [[builds.os]]
+        goos = "linux"
+        [[builds.os.archs]]
+            goarch = "amd64"
+
 [[builds]]
     path = "container2/linux/extended"
 
@@ -173,6 +191,10 @@ archive_alias_replacements = { "linux-amd64.tar.gz" = "Linux-64bit.tar.gz" }
     paths = ["builds/container1/unix/extended/**"]
     [archives.archive_settings]
         name_template = "{{ .Project }}_extended_{{ .Tag | trimPrefix `v` }}_{{ .Goos }}-{{ .Goarch }}"
+[[archives]]
+    paths = ["builds/container1/unix/extended-withdeploy/**"]
+    [archives.archive_settings]
+        name_template = "{{ .Project }}_extended_with_deploy_{{ .Tag | trimPrefix `v` }}_{{ .Goos }}-{{ .Goarch }}"
 [[archives]]
     # Only extended builds in container2.
     paths = ["builds/container2/**"]
diff --git a/magefile.go b/magefile.go
index 142b9160a5a..9919e0185c4 100644
--- a/magefile.go
+++ b/magefile.go
@@ -334,7 +334,7 @@ func buildFlags() []string {
 func buildTags() string {
 	// To build the extended Hugo SCSS/SASS enabled version, build with
 	// HUGO_BUILD_TAGS=extended mage install etc.
-	// To build without `hugo deploy` for smaller binary, use HUGO_BUILD_TAGS=nodeploy
+	// To build with `hugo deploy`, use HUGO_BUILD_TAGS=withdeploy
 	if envtags := os.Getenv("HUGO_BUILD_TAGS"); envtags != "" {
 		return envtags
 	}
diff --git a/main_withdeploy_test.go b/main_withdeploy_test.go
new file mode 100644
index 00000000000..de50313c379
--- /dev/null
+++ b/main_withdeploy_test.go
@@ -0,0 +1,29 @@
+// Copyright 2024 The Hugo Authors. All rights reserved.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+// http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+//go:build withdeploy
+// +build withdeploy
+
+package main
+
+import (
+	"testing"
+
+	"github.com/rogpeppe/go-internal/testscript"
+)
+
+func TestWithdeploy(t *testing.T) {
+	p := commonTestScriptsParam
+	p.Dir = "testscripts/withdeploy"
+	testscript.Run(t, p)
+}
diff --git a/testscripts/commands/gen.txt b/testscripts/commands/gen.txt
index b8fe9d2dcbf..092b4e12920 100644
--- a/testscripts/commands/gen.txt
+++ b/testscripts/commands/gen.txt
@@ -1,17 +1,12 @@
 # Test the gen commands.
-# Note that adding new commands will require updating the NUM_COMMANDS value.
-env NUM_COMMANDS=44
 
 hugo gen -h
 stdout 'Generate documentation for your project using Hugo''s documentation engine, including syntax highlighting for various programming languages\.'
-
 hugo gen doc --dir clidocs
-checkfilecount $NUM_COMMANDS clidocs
 
 hugo gen man -h
 stdout 'up-to-date man pages'
 hugo gen man --dir manpages
-checkfilecount $NUM_COMMANDS manpages
 
 hugo gen chromastyles -h
 stdout 'Generate CSS stylesheet for the Chroma code highlighter'
diff --git a/testscripts/commands/deploy.txt b/testscripts/withdeploy/deploy.txt
similarity index 100%
rename from testscripts/commands/deploy.txt
rename to testscripts/withdeploy/deploy.txt