diff --git a/modules/core/src/alloy/UrlFormNameTrait.java b/modules/core/src/alloy/UrlFormNameTrait.java
index 71f0eaa..96654d2 100644
--- a/modules/core/src/alloy/UrlFormNameTrait.java
+++ b/modules/core/src/alloy/UrlFormNameTrait.java
@@ -16,19 +16,78 @@
 package alloy;
 
 import software.amazon.smithy.model.node.Node;
+import software.amazon.smithy.model.node.ObjectNode;
 import software.amazon.smithy.model.shapes.ShapeId;
-import software.amazon.smithy.model.traits.AnnotationTrait;
+import software.amazon.smithy.model.traits.AbstractTrait;
+import software.amazon.smithy.model.traits.AbstractTraitBuilder;
+import software.amazon.smithy.model.traits.TraitService;
+import software.amazon.smithy.utils.ToSmithyBuilder;
 
-public final class UrlFormNameTrait extends AnnotationTrait {
-	public static ShapeId ID = ShapeId.from("alloy#urlFormName");
+public final class UrlFormNameTrait extends AbstractTrait implements ToSmithyBuilder<UrlFormNameTrait> {
+    public static final ShapeId ID = ShapeId.from("alloy#urlFormName");
+    private final String name;
 
-	public UrlFormNameTrait() {
-		super(ID, Node.objectNode());
-	}
+    private UrlFormNameTrait(Builder builder) {
+        super(ID, builder.getSourceLocation());
+        this.name = builder.getName();
+    }
+
+    public String getName() {
+        return this.name;
+    }
+
+    @Override
+    protected Node createNode() {
+        return ObjectNode.builder().withMember("name", name).build();
+    }
+
+    @Override
+    public Builder toBuilder() {
+        Builder builder = new Builder().sourceLocation(getSourceLocation());
+        builder.setName(name);
+        return builder;
+    }
+
+    /**
+     * @return Returns a builder used to create an examples trait.
+     */
+    public static Builder builder() {
+        return new Builder();
+    }
+
+    public static final class Builder extends AbstractTraitBuilder<UrlFormNameTrait, Builder> {
+        private String name;
+
+        public Builder setName(String name) {
+            this.name = name;
+            return this;
+        }
+
+        public String getName() {
+            return name;
+        }
+
+        @Override
+        public UrlFormNameTrait build() {
+            return new UrlFormNameTrait(this);
+        }
+    }
+
+    public static final class Provider implements TraitService {
+        @Override
+        public ShapeId getShapeId() {
+            return ID;
+        }
+
+        public UrlFormNameTrait createTrait(ShapeId target, Node value) {
+            Builder builder = builder().sourceLocation(value);
+            ObjectNode on = value.expectObjectNode();
+            String name = on.expectStringMember("name").getValue();
+            builder.setName(name);
+            UrlFormNameTrait result = builder.build();
+            result.setNodeCache(value);
+            return result;
+        }
+    }
 
-	public static final class Provider extends AnnotationTrait.Provider<UrlFormNameTrait> {
-		public Provider() {
-			super(ID, (node) -> new UrlFormNameTrait());
-		}
-	}
 }