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<!DOCTYPE html>
<html>
</html>
<head>
<title>Dan Arbello + UX Design</title>
<link href="https://fonts.googleapis.com/css?family=Lora:400,400i|Work+Sans:300,600,900" rel="stylesheet">
<meta name="description" content="An abridged collection of past work from Dan Arbello, user experience designer and product consultant.">
<meta name="keywords" content="daniel arbello, berube-arbello, design, graphic design, ux design, user experience, web design, user interface, visual design, web design, freelance, art direction, creative consulting, creative writing, copywriting, branding, brand design, redesign, ui, ux, user, human experience design, app design, human interaction, print design, editorial design, print production, illustration, pittsburgh">
<meta name="author" content="Daniel Arbello">
<link rel="shortcut icon" type="image/x-icon" href="favicon.png">
<link rel="apple-touch-icon" href="webclip.png">
<link rel="stylesheet" type="text/css" href="style.css" />
<meta name="viewport" content="initial-scale = 1.0,maximum-scale = 1.0" />
</head>
<body>
<h1>Dan Arbello</h1>
<h2>UX Design * Digital + Print</h2>
<div id="contact">
<a href="mailto:[email protected]?subject=itschya%20boi">hit me up</a>
</div>
<!-- Red Cross -->
<div class="project">
<h3>American Red Cross</h3>
<h4><a href="https://www.flat.com" target="_blank">Flat</a> * 2006</h4>
<p>
Five years after the devastating 9/11 attacks, America was still steeped in the aftereffects of the catastrophic events: residual medical ailments, missing family members, and PTSD were just a few of the persistent problems. The American Red Cross had built the 9/11 Legacy Fund to provide assistance for these problems, however most of the public was unaware of what purpose, and to what extent, it served.
</p>
<div class="actions">
<span class="overlay__button">images</span> * </span><span class="website"><a href="http://www.redcross.org/911recovery/" target="_blank" class="sad">redcross.org/911recovery</a></span>
<div class="overlay__wrap">
</div>
</div>
</div>
<!-- Granite Construction -->
<div class="project">
<h3>Granite Construction</h3>
<h4><a href="https://www.thirdandgrove.com" target="_blank">Third & Grove</a> + <a href="http://saltbranding.com/" target="_blank">Salt</a> * 2016</h4>
<p>
How do you rebrand one of the world's largest and oldest construction companies? Concentrate on the particulates: the people who make up the whole. As Design Lead at Third & Grove, I provided user experience and interface design, devOps assistance, and QA for the responsive-minded redesign and development of a people-focused web experience.
</p>
<div class="actions">
<span class="website"><a href="http://www.graniteconstruction.com/" target="_blank">graniteconstruction.com</a></span>
</div>
</div>
<!-- Aerothreads -->
<div class="project">
<h3>Aerothreads</h3>
<h4>2016</h4>
<p>
Gone are the old-fashioned days of science and tech being a "man's" world. Thank goddess there are brilliant, creative minds like Aleks Bogunovic and her fine-arts-fueled soft goods consulting and fabrication company. I provided a one-on-one, modernized design and development rebuild of her marketing website, optimizing for search engines and a responsive experience.
</p>
<div class="actions">
<span class="website"><a href="http://www.aerothreads.com/" target="_blank">aerothreads.com</a></span>
</div>
</div>
<!-- Swedish News -->
<div class="project">
<h3>Nordstjernan och Nordic Reach<h3>
<h4><a href="https://www.flat.com" target="_blank">Flat</a> * 2006-2008 : Self * 2008-1016</h4>
<p>
As creative consultant and art director for Swedish News – with more than 150k subscribers via two major editorial outlets (Nordic Reach, Nordstjernan) – I did not choose to become obsessed with Swedish culture… it chose me.
</p>
<div class="actions">
<span class="overlay nordic">images</span> * <span class="website"><a href="http://www.nordstjernan.com/" target="_blank">nordstjernan.com</a> + <a href="http://www.nordicreach.com/" target="_blank">nordicreach.com</a></span>
</div>
</div>
<!-- BoCo -->
<div class="project">
<h3>Bowie & Co</h3>
<h4>2014</h4>
<p>
What do economics, artists, gutterpunks, and river rats have in common? Nothing. However, everyone needs to pay taxes, and to get a business loan, you need accounting. With Katie Bowie, owner of Bowie & Co, I provided a rebranding of her identity, copywriting, and an entirely new online presence for their creative, unique, and arts-industry-focused approach to providing accounting and tax consulting to all.
</p>
<div class="actions">
<span class="website"><a href="http://www.kjbowie.com/" target="_blank">kjbowie.com</a></span>
</div>
</div>
<!-- BBYO -->
<div class="project">
<h3>BBYO<h3>
<h4><a href="https://www.levinedc.com" target="_blank">Levine & Assoc.</a> * 2011</h4>
<p>
Levine was tasked with rebranding BBYO (B'nai B'rith Youth Organization) revitalizing for the millenial market by updating an identity system and presence that was over 90 years old. I served as the Senior Designer, providing design and production for the secret booklets all members receive, the summer events booklet, several illustrations, as well as design and UX consulting for three of their website venues
</p>
<div class="actions">
<span class="overlay bbyo">images</span> * <span class="website"><a href="http://www.bbyo.org/" target="_blank">bbyo.org</a></span>
</div>
</div>
<!-- Lanxess -->
<div class="project">
<h3 class="reject">Lanxess<h3>
<h4><a href="https://www.3pcmedia.com" target="_blank">3PC Media</a> * 2012</h4>
<p>
With functionality such as an informative, 3D interactive molecule elaborating on the key research areas of Lanxess, as well as an age-bracketed survey, I developed a pitch document and creative comps for what the app could be. Thanks to a great design team as support, the pitch went well. Unfortunately, I parted ways before the project was finalized, and word is the app sunk before leaving shore.
</p>
<div class="actions">
<span class="overlay lanxess">images</span>
</div>
</div>
<!-- LOC -->
<div class="project">
<h3>Library of Congress<h3>
<h4><a href="https://www.levinedc.com" target="_blank">Levine & Assoc.</a> * 2012</h4>
<p>
This is the project every graphic designer dreams of: design a book on the history of books. With Levine's Design Manager, Monica Snelling, and a Library of Congress curator, Levon Avdoyan, we composed one of the most beautiful books I've had the pleasure of working on.
</p>
<div class="actions">
<span class="overlay library">images</span> * <span class="website"><a href="https://www.amazon.com/Know-Wisdom-Instruction-Armenian-Tradition/dp/0844495352" target="_blank">$</a></span>
</div>
</div>
<!-- CIS -->
<div class="project">
<h3>Communities in Schools<h3>
<h4><a href="https://www.levinedc.com" target="_blank">Levine & Assoc.</a> * 2012</h4>
<p>
Communities in School is a network of education professionals striving to match students up with community support and empowerment in order to keep them in school and on track. I hand-lettered epic names for the second-round advertising campaign highlighting a few of our nation's superheroes.
</p>
<div class="actions">
<span class="overlay cis">images</span>
</div>
</div>
<!-- Tang -->
<div class="project">
<h3>Tang Teaching Museum<h3>
<h4><a href="https://www.flat.com" target="_blank">Flat</a> * 2007</h4>
<p>
A unique museum and art gallery, juxtaposed in the heart of Skidmore College, has been creating the next generation of curators since 2000. We created a booklet to express that lineage.
</p>
<div class="actions">
<span class="overlay tang">images</span>
</div>
</div>
<!-- SAE -->
<div class="project">
<h3>SAE Digital Library<h3>
<h4><a href="https://www.3pcmedia.com" target="_blank">3PC Media</a> * 2012</h4>
<p>
Provide a sharp website to accompany videos and peripherals to enhance the presence and educate the industry on the updated portal and increase of library assets available to the innovators of the engineering industry.
</p>
<div class="actions">
<span class="website"><a href="http://www.saedigitallibrary.org" target="_blank">saedigitallibrary.org</a></span>
</div>
</div>
<footer>
<span onclick="topOfThePops()" class="top">top</span>
<p>
Currently : Design Lead @ <a href="https://www.thirdandgrove.com/" target="_blank">Third & Grove</a>
</p>
<p>
All copyrights held by respective clients. ZXX Type family by <a href="http://www.sang-mun.com/" target="_blank">Sang Mun</a> => thanks to <a href="https://github.com/Rezmason" target="_blank">Jeremy Sachs</a> for re-releasing in OTF.
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