ExperienceEvent Schema

https://ns.adobe.com/xdm/context/experienceevent

The core ExperienceEvent XDM is used to capture observations that are altering one or more related XDMs/entities. The ExperienceEvent captures information about the observation taking place and when it is occurring. It is critical for time domain analytics as it allows observation and analysis of changes that occur in windows of time and comparison with other windows of time to track trends. ExperienceEvent are either explicit or implicit. Explicit events are direct observations of a human action taking place during a session. Implicit events are events that are being raised without a direct human action. Examples of implicit events are scheduled email sending of newsletters, battery voltage reaching a certain threshold, a person entering into range of a proximity sensor. While not all events are easily categorized across all data sources, it is extremely valuable to harmonize similar events into similar types for processing where possible, and the XDM specifications does this by defining a set of enumerated type attribute values with specific semantic meanings. Where possible events must be constrained to these enumerated values to facilitate interoperability.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stabilizing	Yes	Forbidden	Permitted	context/experienceevent.schema.json

Schema Hierarchy

ExperienceEvent https://ns.adobe.com/xdm/context/experienceevent
- Extensibility base schema https://ns.adobe.com/xdm/common/extensible
- Data Source https://ns.adobe.com/xdm/data/datasource
- End User IDs https://ns.adobe.com/xdm/context/enduserids
- Environment https://ns.adobe.com/xdm/context/environment
- Device https://ns.adobe.com/xdm/context/device
- Commerce https://ns.adobe.com/xdm/context/commerce
- Application https://ns.adobe.com/xdm/context/application
- Search https://ns.adobe.com/xdm/context/search
- Web Information https://ns.adobe.com/xdm/context/webinfo
- Direct Marketing https://ns.adobe.com/xdm/context/direct-marketing
- Marketing https://ns.adobe.com/xdm/context/marketing
- Place Context https://ns.adobe.com/xdm/context/placecontext
- Experience Channel https://ns.adobe.com/xdm/channels/channel
- Advertising https://ns.adobe.com/xdm/context/advertising
- Media Information https://ns.adobe.com/xdm/context/media

ExperienceEvent Examples

{
  "@id": "https://data.adobe.io/experienceid-123456",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "xdm:id": "92312748749128",
      "xdm:namespace": {
        "xdm:code": "ECID"
      }
    },
    "https://ns.adobe.com/experience/aaid": {
      "xdm:id": "2394509340-30453470347",
      "xdm:namespace": {
        "xdm:code": "AVID"
      }
    },
    "https://ns.adobe.com/experience/tntid": {
      "xdm:id": "1233ce17-20e0-4a2c-8198-2a77fd60cf4d",
      "xdm:namespace": {
        "xdm:code": "tnt0051"
      }
    }
  },
  "xdm:channel": {
    "@id": "https://ns.adobe.com/xdm/channels/apns",
    "@type": "https://ns.adobe.com/xdm/channel-types/mobile"
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:javaScriptEnabled": true,
      "xdm:javaScriptVersion": "1.8.5",
      "xdm:javaEnabled": true,
      "xdm:javaVersion": "Java SE 8",
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:productListItems": [
    {
      "xdm:SKU": "1002352692",
      "xdm:lineItemId": "12345678",
      "xdm:name": "24-Watt 8-Light Chrome Integrated LED Bath Light",
      "xdm:currencyCode": "USD",
      "xdm:quantity": 1,
      "xdm:priceTotal": 159
    }
  ],
  "xdm:commerce": {
    "xdm:order": {
      "xdm:purchaseID": "a8g784hjq1mnp3",
      "xdm:purchaseOrderNumber": "123456",
      "xdm:payments": [
        {
          "xdm:transactionID": "transactid-a111",
          "xdm:paymentAmount": 59,
          "xdm:paymentType": "credit_card",
          "xdm:currencyCode": "USD"
        },
        {
          "xdm:transactionId": "transactid-a222",
          "xdm:paymentAmount": 100,
          "xdm:paymentType": "gift_card",
          "xdm:currencyCode": "USD"
        }
      ],
      "xdm:currencyCode": "USD",
      "xdm:priceTotal": 159
    },
    "xdm:purchases": {
      "xdm:value": 1
    }
  },
  "xdm:placeContext": {
    "xdm:localTime": "2017-09-26T15:52:25+13:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    }
  },
  "xdm:web": {
    "xdm:webPageDetails": {
      "xdm:siteSection": "Shopping Cart",
      "xdm:server": "example.com",
      "xdm:name": "Purchase Confirmation",
      "xdm:URL": "https://www.example.com/orderConf",
      "xdm:errorPage": false,
      "xdm:homePage": false,
      "xdm:pageViews": {
        "xdm:value": 1
      }
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.example.com/checkout",
      "xdm:referrerType": "internal"
    }
  },
  "xdm:marketing": {
    "xdm:trackingCode": "marketingcampaign111"
  }
}

{
  "@id": "https://data.adobe.io/experienceid-2345678",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "xdm:id": "92312748749128",
      "xdm:namespace": {
        "@id": "https://data.adobe.io/entities/namespace/4",
        "xdm:code": "ECID"
      }
    }
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}

{
  "@id": "https://data.adobe.io/experienceid-23456782",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "xdm:id": "92312748749128",
      "xdm:namespace": {
        "@id": "https://data.adobe.io/entities/namespace/4",
        "xdm:code": "ECID"
      }
    }
  },
  "xdm:environment": {
    "xdm:type": "application",
    "xdm:operatingSystem": "iOS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "mobile_lte"
  },
  "xdm:placeContext": {
    "xdm:localTime": "2001-07-04T12:08:56+01:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    },
    "xdm:POIinteraction": {
      "xdm:poiEntries": {
        "xdm:value": 1
      },
      "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
      "xdm:name": "Acme Hotel Tokyo Lobby",
      "xdm:category": "Resorts",
      "xdm:type": "Hotel",
      "xdm:locatingType": "beacon",
      "xdm:beaconInteractionDetails": {
        "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
        "xdm:beaconMajor": 300,
        "xdm:beaconMinor": 34
      }
    },
    "xdm:activePOIs": [
      {
        "xdm:POIID": "c7f4bf28-c8d9-4b89-a81f-2a8ef9367390",
        "xdm:name": "Acme Hotel Tokyo",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "dd0094a0-52bb-4d3a-ab15-fcccb9b9b48e",
          "xdm:beaconMajor": 100,
          "xdm:beaconMinor": 23
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Acme Hotel Tokyo Lobby",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
          "xdm:beaconMajor": 300,
          "xdm:beaconMinor": 34
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Tokyo City",
        "xdm:locatingType": "gps",
        "xdm:geoInteractionDetails": {
          "xdm:distanceToCenter": 320,
          "xdm:accuracy": 30,
          "xdm:geoShape": {
            "@id": "https://data.adobe.io/entities/geoShape/shapeid123",
            "schema:circle": {
              "@id": "https://data.adobe.io/entities/geo/circleid123",
              "schema:description": "Tokyo Metro",
              "schema:coordinates": {
                "@id": "https://data.adobe.io/entities/geo/111",
                "schema:description": "Tokyo",
                "schema:latitude": 37.3308953,
                "schema:longitude": -121.8939894,
                "schema:elevation": 31.0896
              },
              "schema:radius": 80000
            }
          }
        }
      }
    ],
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}

{
  "@id": "https://data.adobe.io/experienceid-123458",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "@id": "https://data.adobe.io/entities/identity/92312748749128",
      "xdm:namespace": {
        "xdm:code": "ECID"
      }
    },
    "https://ns.adobe.com/experience/aaid": {
      "@id": "https://data.adobe.io/entities/identity/2394509340-30453470347",
      "xdm:namespace": {
        "xdm:code": "AVID"
      }
    }
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800
      }
    }
  },
  "xdm:advertising": {
    "xdm:adAssetReference": {
      "@id": "https://data.adobe.io/entities/ad-id/AD1",
      "dc:title": "adNumber1",
      "xmpDM:duration": 10
    },
    "xdm:adAssetViewDetails": {
      "xdm:playerName": "miniTestApp",
      "xdm:index": 0,
      "xdm:adBreak": {
        "@id": "https://data.adobe.io/entities/ad-break/f40353618c5c11311f584e53c78654b9_0",
        "dc:title": "Mid-Roll",
        "xdm:offset": 44
      }
    },
    "xdm:impressions": {
      "xdm:value": 1
    },
    "xdm:completes": {
      "xdm:value": 1
    },
    "xdm:timePlayed": {
      "xdm:value": 10
    },
    "xdm:federated": {
      "xdm:value": 0
    }
  }
}

{
  "@id": "https://data.adobe.io/experienceid-123459",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "@id": "https://data.adobe.io/entities/identity/92312748749128",
      "xdm:namespace": {
        "xdm:code": "ECID"
      }
    },
    "https://ns.adobe.com/experience/aaid": {
      "@id": "https://data.adobe.io/entities/identity/2394509340-30453470347",
      "xdm:namespace": {
        "xdm:code": "AVID"
      }
    }
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800
      },
      "xdm:mediaChapter": {
        "xdm:chapterAssetReference": {
          "@id": "https://data.adobe.io/entities/media-chapter-asset-reference/2144511",
          "dc:title": "Chapter1",
          "xmpDM:duration": 44
        },
        "xdm:chapterAssetViewDetails": {
          "xdm:index": 0,
          "xdm:offset": 0
        },
        "xdm:impressions": {
          "xdm:value": 1
        },
        "xdm:completes": {
          "xdm:value": 1
        },
        "xdm:timePlayed": {
          "xdm:value": 44
        },
        "xdm:federated": {
          "xdm:value": 0
        }
      }
    }
  }
}

{
  "@id": "https://data.adobe.io/experienceid-123457",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:endUserIDs": {
    "https://ns.adobe.com/experience/mcid": {
      "@id": "https://data.adobe.io/entities/identity/92312748749128",
      "xdm:namespace": {
        "xdm:code": "ECID"
      }
    },
    "https://ns.adobe.com/experience/aaid": {
      "@id": "https://data.adobe.io/entities/identity/2394509340-30453470347",
      "xdm:namespace": {
        "xdm:code": "AVID"
      }
    }
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800,
        "xdm:QOE": {
          "xdm:errors": {
            "xdm:value": 0
          },
          "xdm:buffers": {
            "xdm:value": 4
          },
          "xdm:bufferTime": {
            "xdm:value": 5
          },
          "xdm:stalls": {
            "xdm:value": 0
          },
          "xdm:stallTime": {
            "xdm:value": 0
          },
          "xdm:bitrateChanges": {
            "xdm:value": 0
          },
          "xdm:bitrateAverage": {
            "xdm:value": 320
          },
          "xdm:droppedFrames": {
            "xdm:value": 2
          },
          "xdm:timeToStart": {
            "xdm:value": 3
          },
          "xdm:mediaSdkErrors": "300,500.300.200",
          "xdm:playerSdkErrors": "custom.error.code",
          "xdm:externalSdkErrors": "100-5,11.12"
        }
      },
      "xdm:impressions": {
        "xdm:value": 1
      },
      "xdm:completes": {
        "xdm:value": 0
      },
      "xdm:timePlayed": {
        "xdm:value": 80
      },
      "xdm:federated": {
        "xdm:value": 0
      },
      "xdm:starts": {
        "xdm:value": 1
      },
      "xdm:mediaSegmentView": {
        "xdm:value": 1
      },
      "xdm:dropBeforeStart": {
        "xdm:value": 0
      },
      "xdm:totalTimePlayed": {
        "xdm:value": 190
      },
      "xdm:progress10": {
        "xdm:value": 1
      },
      "xdm:firstQuartiles": {
        "xdm:value": 1
      },
      "xdm:midpoints": {
        "xdm:value": 1
      },
      "xdm:thirdQuartiles": {
        "xdm:value": 1
      },
      "xdm:progress95": {
        "xdm:value": 0
      },
      "xdm:resumes": {
        "xdm:value": 0
      },
      "xdm:pauses": {
        "xdm:value": 0
      },
      "xdm:pauseTime": {
        "xdm:value": 0
      }
    }
  }
}

ExperienceEvent Properties

Property	Type	Required	Defined by
@id	`string`	Optional	ExperienceEvent (this schema)
xdm:advertising	Advertising	Optional	ExperienceEvent (this schema)
xdm:application	Application	Optional	ExperienceEvent (this schema)
xdm:channel	Experience Channel	Optional	ExperienceEvent (this schema)
xdm:commerce	Commerce	Optional	ExperienceEvent (this schema)
xdm:dataSource	Data Source	Optional	ExperienceEvent (this schema)
xdm:device	Device	Optional	ExperienceEvent (this schema)
xdm:directMarketing	Direct Marketing	Optional	ExperienceEvent (this schema)
xdm:endUserIDs	End User IDs	Optional	ExperienceEvent (this schema)
xdm:environment	Environment	Optional	ExperienceEvent (this schema)
xdm:marketing	Marketing	Optional	ExperienceEvent (this schema)
xdm:media	Media Information	Optional	ExperienceEvent (this schema)
xdm:placeContext	Place Context	Optional	ExperienceEvent (this schema)
xdm:productListItems	Product List Item	Optional	ExperienceEvent (this schema)
xdm:receivedTimestamp	`string`	Optional	ExperienceEvent (this schema)
xdm:search	Search	Optional	ExperienceEvent (this schema)
xdm:timestamp	`string`	Optional	ExperienceEvent (this schema)
xdm:web	Web Information	Optional	ExperienceEvent (this schema)
`*`	any	Additional	this schema allows additional properties

@id

Identifier

The unique identifier for the ExperienceEvent.

@id

is optional
type: string
defined in this schema

@id Type

string

format: uri – Uniformous Resource Identifier (according to RFC3986)

xdm:advertising

Advertising

The information related to advertising activity related to the experience event

xdm:advertising

is optional
type: Advertising
defined in this schema

xdm:advertising Type

Advertising – https://ns.adobe.com/xdm/context/advertising

xdm:application

Application

The application related to the event observation. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.

xdm:application

is optional
type: Application
defined in this schema

xdm:application Type

Application – https://ns.adobe.com/xdm/context/application

xdm:channel

Experience Channel

The experience channel related to this ExperienceEvent.

xdm:channel

is optional
type: Experience Channel
defined in this schema

xdm:channel Type

Experience Channel – https://ns.adobe.com/xdm/channels/channel

xdm:commerce

Commerce

The commerce specific data related to this interaction.

xdm:commerce

is optional
type: Commerce
defined in this schema

xdm:commerce Type

Commerce – https://ns.adobe.com/xdm/context/commerce

xdm:dataSource

Data Source

Globally unique identification of a data source.

xdm:dataSource

is optional
type: Data Source
defined in this schema

xdm:dataSource Type

Data Source – https://ns.adobe.com/xdm/data/datasource

xdm:device

Device

An identified Device/Application or Device/Browser instance that is trackable across sessions, normally by cookies.

xdm:device

is optional
type: Device
defined in this schema

xdm:device Type

Device – https://ns.adobe.com/xdm/context/device

xdm:directMarketing

Direct Marketing

The events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications.

xdm:directMarketing

is optional
type: Direct Marketing
defined in this schema

xdm:directMarketing Type

Direct Marketing – https://ns.adobe.com/xdm/context/direct-marketing

xdm:endUserIDs

End User IDs

Condensed, normalized encapsulation of all end user identifiers.

xdm:endUserIDs

is optional
type: End User IDs
defined in this schema

xdm:endUserIDs Type

End User IDs – https://ns.adobe.com/xdm/context/enduserids

xdm:environment

Environment

Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.

xdm:environment

is optional
type: Environment
defined in this schema

xdm:environment Type

Environment – https://ns.adobe.com/xdm/context/environment

xdm:marketing

Marketing

The information related to marketing activities that are active with the touchpoint.

xdm:marketing

is optional
type: Marketing
defined in this schema

xdm:marketing Type

Marketing – https://ns.adobe.com/xdm/context/marketing

xdm:media

Media

The media activity information related to the experience event

xdm:media

is optional
type: Media Information
defined in this schema

xdm:media Type

Media Information – https://ns.adobe.com/xdm/context/media

xdm:placeContext

Place Context

The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, working hours.

xdm:placeContext

is optional
type: Place Context
defined in this schema

xdm:placeContext Type

Place Context – https://ns.adobe.com/xdm/context/placecontext

xdm:productListItems

Product List Items

A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.

xdm:productListItems

is optional
type: Product List Item
defined in this schema

xdm:productListItems Type

Array type: Product List Item

All items must be of the type:

Product List Item – https://ns.adobe.com/xdm/content/productlistitem

xdm:receivedTimestamp

Received Timestamp

The time at which this interaction was received by a server.

xdm:receivedTimestamp

is optional
type: string
defined in this schema

xdm:receivedTimestamp Type

string

format: date-time – date and time (according to RFC 3339, section 5.6)

xdm:search

Search

The information related to web or mobile search.

xdm:search

is optional
type: Search
defined in this schema

xdm:search Type

Search – https://ns.adobe.com/xdm/context/search

xdm:timestamp

Timestamp

The time when the first event of the interaction occurred.

xdm:timestamp

is optional
type: string
defined in this schema

xdm:timestamp Type

string

format: date-time – date and time (according to RFC 3339, section 5.6)

xdm:web

Web

The information related to web page and link of the ExperienceEvent.

xdm:web

is optional
type: Web Information
defined in this schema

xdm:web Type

Web Information – https://ns.adobe.com/xdm/context/webinfo

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ExperienceEvent Schema

Schema Hierarchy

ExperienceEvent Examples

ExperienceEvent Properties

@id

Identifier

@id Type

xdm:advertising

Advertising

xdm:advertising Type

xdm:application

Application

xdm:application Type

xdm:channel

Experience Channel

xdm:channel Type

xdm:commerce

Commerce

xdm:commerce Type

xdm:dataSource

Data Source

xdm:dataSource Type

xdm:device

Device

xdm:device Type

xdm:directMarketing

Direct Marketing

xdm:directMarketing Type

xdm:endUserIDs

End User IDs

xdm:endUserIDs Type

xdm:environment

Environment

xdm:environment Type

xdm:marketing

Marketing

xdm:marketing Type

xdm:media

Media

xdm:media Type

xdm:placeContext

Place Context

xdm:placeContext Type

xdm:productListItems

Product List Items

xdm:productListItems Type

xdm:receivedTimestamp

Received Timestamp

xdm:receivedTimestamp Type

xdm:search

Search

xdm:search Type

xdm:timestamp

Timestamp

xdm:timestamp Type

xdm:web

Web

xdm:web Type