diff --git a/Makefile b/Makefile
index 7bb80ef8..eb369050 100644
--- a/Makefile
+++ b/Makefile
@@ -15,6 +15,7 @@ BINARY_NAME=vm-operator
 REPO=github.com/VictoriaMetrics/operator
 OPERATOR_BIN=operator-sdk
 DOCKER_REPO=victoriametrics/operator
+MANIFEST_BUILD_PLATFORM=linux/amd64,linux/arm,linux/arm64,linux/ppc64le,linux/386
 TEST_ARGS=$(GOCMD) test -covermode=atomic -coverprofile=coverage.txt -v
 APIS_BASE_PATH=api/v1beta1
 YAML_DROP_PREF=spec.versions[0].schema.openAPIV3Schema.properties.spec.properties
@@ -380,25 +381,27 @@ package-arch:
 	CGO_ENABLED=0 GOOS=${GOOS} GOARCH=${GOARCH} $(GOBUILD) -o bin/manager-$(GOARCH) main.go
 
 
-build-operator-crosscompile: build
+build-operator-crosscompile: fmt vet
 	CGO_ENABLED=0 GOARCH=arm $(MAKE) package-arch
 	CGO_ENABLED=0 GOARCH=arm64 $(MAKE) package-arch
 	CGO_ENABLED=0 GOARCH=amd64 $(MAKE) package-arch
 	CGO_ENABLED=0 GOARCH=ppc64le $(MAKE) package-arch
 	CGO_ENABLED=0 GOARCH=386 $(MAKE) package-arch
 
-docker-operator-crosscompile:
+docker-operator-manifest-build-and-push:
 	export DOCKER_CLI_EXPERIMENTAL=enabled ;\
+	! ( docker buildx ls | grep operator-builder ) && docker buildx create --use --platform=$(MANIFEST_BUILD_PLATFORM) --name operator-builder ;\
 	docker buildx build \
+		--builder operator-builder \
 		-t $(DOCKER_REPO):$(TAG) \
 		-t $(DOCKER_REPO):latest \
-		--platform=linux/amd64,linux/arm,linux/arm64,linux/ppc64le,linux/386 \
+		--platform=$(MANIFEST_BUILD_PLATFORM) \
 		--build-arg base_image=$(ALPINE_IMAGE) \
 		-f Docker-multiarch \
 		--push \
 		.
 
-publish-via-docker: build-operator-crosscompile
+publish-via-docker: build-operator-crosscompile docker-operator-manifest-build-and-push
 
 
 # builds image and loads it into kind.
diff --git a/internal/config-reloader/Dockerfile b/internal/config-reloader/Dockerfile
index 8aaf7ef3..fbde823d 100644
--- a/internal/config-reloader/Dockerfile
+++ b/internal/config-reloader/Dockerfile
@@ -3,13 +3,13 @@ ARG base_image
 FROM ${base_image}
 # src_binary arg must be in scope, after FROM
 
-ARG ARCH
+ARG TARGETARCH
 
 ENV USER_UID=1001 \
     USER_NAME=config-reloader
 
 # install operator binary
-COPY bin/config-reloader-${ARCH} /usr/local/bin/config-reloader
+COPY bin/config-reloader-${TARGETARCH} /usr/local/bin/config-reloader
 
 ENTRYPOINT ["/usr/local/bin/config-reloader"]
 
diff --git a/internal/config-reloader/Makefile b/internal/config-reloader/Makefile
index fff832c0..a08de50a 100644
--- a/internal/config-reloader/Makefile
+++ b/internal/config-reloader/Makefile
@@ -1,11 +1,14 @@
 cr-docker-build-arch:
-	docker build -t $(DOCKER_REPO):config-reloader-$(TAG)-$(GOARCH) \
-			--build-arg ARCH=$(GOARCH) \
+	export DOCKER_CLI_EXPERIMENTAL=enabled ;\
+	docker buildx build -t $(DOCKER_REPO):config-reloader-$(TAG)-$(GOARCH) \
+			--platform=linux/$(GOARCH) \
 			--build-arg base_image=$(ALPINE_IMAGE) \
-			-f internal/config-reloader/Dockerfile .
+			-f internal/config-reloader/Dockerfile \
+			--load \
+			.
 
 cr-package-arch:
-	GOOS=linux $(GOBUILD) -o bin/config-reloader-$(GOARCH) github.com/VictoriaMetrics/operator/internal/config-reloader/
+	CGO_ENABLED=0 GOOS=${GOOS} GOARCH=${GOARCH} $(GOBUILD) -o bin/config-reloader-$(GOARCH) github.com/VictoriaMetrics/operator/internal/config-reloader/
 
 
 cr-build-operator-crosscompile:
@@ -15,50 +18,20 @@ cr-build-operator-crosscompile:
 	CGO_ENABLED=0 GOARCH=ppc64le $(MAKE) cr-package-arch
 	CGO_ENABLED=0 GOARCH=386 $(MAKE) cr-package-arch
 
-docker-config-reloader-crosscompile: cr-build-operator-crosscompile
-	GOARCH=arm $(MAKE) cr-docker-build-arch
-	GOARCH=arm64 $(MAKE) cr-docker-build-arch
-	GOARCH=amd64 $(MAKE) cr-docker-build-arch
-	GOARCH=ppc64le $(MAKE) cr-docker-build-arch
-	GOARCH=386 $(MAKE) cr-docker-build-arch
-
-
-docker-config-reloader-push-crosscompile: docker-config-reloader-crosscompile
-	docker push $(DOCKER_REPO):config-reloader-$(TAG)-arm
-	docker push $(DOCKER_REPO):config-reloader-$(TAG)-amd64
-	docker push $(DOCKER_REPO):config-reloader-$(TAG)-arm64
-	docker push $(DOCKER_REPO):config-reloader-$(TAG)-ppc64le
-	docker push $(DOCKER_REPO):config-reloader-$(TAG)-386
-
-cr-package-manifest-annotate-goarch:
-	DOCKER_CLI_EXPERIMENTAL=enabled docker manifest annotate $(DOCKER_REPO):config-reloader-$(TAG) \
-				$(DOCKER_REPO):config-reloader-$(TAG)-$(GOARCH) --os linux --arch $(GOARCH)
-
-
-cr-docker-manifest: docker-config-reloader-push-crosscompile
-	DOCKER_CLI_EXPERIMENTAL=enabled docker manifest create --amend $(DOCKER_REPO):config-reloader-$(TAG) \
-				$(DOCKER_REPO):config-reloader-$(TAG)-amd64 \
-				$(DOCKER_REPO):config-reloader-$(TAG)-arm \
-				$(DOCKER_REPO):config-reloader-$(TAG)-arm64 \
-				$(DOCKER_REPO):config-reloader-$(TAG)-ppc64le \
-				$(DOCKER_REPO):config-reloader-$(TAG)-386
-	GOARCH=amd64 $(MAKE) cr-package-manifest-annotate-goarch
-	GOARCH=arm $(MAKE) cr-package-manifest-annotate-goarch
-	GOARCH=arm64 $(MAKE) cr-package-manifest-annotate-goarch
-	GOARCH=ppc64le $(MAKE) cr-package-manifest-annotate-goarch
-	GOARCH=386 $(MAKE) cr-package-manifest-annotate-goarch
-
-
-publish-via-docker-config-reloader: cr-docker-manifest
-	docker tag $(DOCKER_REPO):config-reloader-$(TAG)-arm64 $(DOCKER_REPO):config-reloader-latest-arm64
-	docker tag $(DOCKER_REPO):config-reloader-$(TAG)-arm $(DOCKER_REPO):config-reloader-latest-arm
-	docker tag $(DOCKER_REPO):config-reloader-$(TAG)-386 $(DOCKER_REPO):config-reloader-latest-386
-	docker tag $(DOCKER_REPO):config-reloader-$(TAG)-ppc64le $(DOCKER_REPO):config-reloader-latest-ppc64le
-	docker tag $(DOCKER_REPO):config-reloader-$(TAG)-amd64 $(DOCKER_REPO):config-reloader-latest-amd64
-	TAG=latest $(MAKE) cr-docker-manifest
-	DOCKER_CLI_EXPERIMENTAL=enabled docker manifest push --purge $(DOCKER_REPO):config-reloader-$(TAG)
-	DOCKER_CLI_EXPERIMENTAL=enabled docker manifest push --purge $(DOCKER_REPO):config-reloader-latest
-
+docker-config-reloader-manifest-build-and-push:
+	export DOCKER_CLI_EXPERIMENTAL=enabled ;\
+	! ( docker buildx ls | grep config-reloader-builder ) && docker buildx create --use --platform=$(MANIFEST_BUILD_PLATFORM) --name config-reloader-builder ;\
+	docker buildx build \
+		--builder config-reloader-builder \
+		-t $(DOCKER_REPO):config-reloader-$(TAG) \
+		-t $(DOCKER_REPO):config-reloader-latest \
+		--platform=$(MANIFEST_BUILD_PLATFORM) \
+		--build-arg base_image=$(ALPINE_IMAGE) \
+		-f internal/config-reloader/Dockerfile \
+		--push \
+		.
+
+publish-via-docker-config-reloader: cr-build-operator-crosscompile docker-config-reloader-manifest-build-and-push
 
 config-reloader-local:
 	GOARCH=amd64 CGO_ENABLED=0 $(MAKE) cr-package-arch