Name the product in a way the reader (i.e. your target customers) will understand.
pledgr
Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
Charitable giving, simplified.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
-less friction -more direct visible impact -simplified choice -discover new charities/causes -benefit your charities of choice
Describe the problem your product solves.
-choosing a charity is hard. -remembering to donate regularly is hard. -don't get to see your impact.
Describe how your product elegantly solves the problem.
-pledgr provides a curated list of charities based on the user's interest -helping establish the habit of giving by providing regular reminders of their impact -users can choose their frequency and method of giving
A quote from a spokesperson in your company.
-"donate with pleasure, using pledgr"
Describe how easy it is to get started.
-signup in less than 1 minute; donate with one click
Provide a quote from a hypothetical customer that describes how they experienced the benefit.
Wrap it up and give pointers where the reader should go next.