The original release! This package currently models Shopify and Klaviyo data to achieve the following:
- Tie e-commerce revenue to your email and SMS marketing via last-touch attribution.
- Consolidate customers, their information, and activity across platforms.
- Create a rich portrait of customer personas based on how customers are engaging with and responding to specific marketing efforts.
This package works off of dependencies on Fivetran's individual Shopify and Klaviyo dbt packages.