diff --git a/Makefile b/Makefile
index 11a6eac1c..141c6b7c4 100644
--- a/Makefile
+++ b/Makefile
@@ -390,7 +390,7 @@ bundle: $(OPM) $(YQ) manifests dependencies-manifests kustomize operator-sdk ##
 	$(call update-operator-dependencies,dns-operator,$(DNS_OPERATOR_BUNDLE_IMG))
 	$(OPERATOR_SDK) bundle validate ./bundle
 	$(MAKE) bundle-ignore-createdAt
-	echo "$$QUAY_DOCKERFILE_LABEL" >> bundle.Dockerfile
+	echo "$$QUAY_EXPIRY_TIME_LABEL" >> bundle.Dockerfile
 
 .PHONY: bundle-ignore-createdAt
 bundle-ignore-createdAt:
diff --git a/make/catalog.mk b/make/catalog.mk
index e2c7d4193..c350e848a 100644
--- a/make/catalog.mk
+++ b/make/catalog.mk
@@ -11,14 +11,14 @@ CATALOG_DOCKERFILE = $(PROJECT_PATH)/catalog/kuadrant-operator-catalog.Dockerfil
 QUAY_IMAGE_EXPIRY ?= never
 
 # A LABEL that can be appended to a generated Dockerfile to set the Quay image expiration through Docker arguments.
-define QUAY_DOCKERFILE_LABEL
+define QUAY_EXPIRY_TIME_LABEL
 
 # Quay image expiry
 ARG QUAY_IMAGE_EXPIRY
 ENV QUAY_IMAGE_EXPIRY=$${QUAY_IMAGE_EXPIRY:-never}
 LABEL quay.expires-after=$${QUAY_IMAGE_EXPIRY}
 endef
-export QUAY_DOCKERFILE_LABEL
+export QUAY_EXPIRY_TIME_LABEL
 
 $(CATALOG_DOCKERFILE): $(OPM)
 	-mkdir -p $(PROJECT_PATH)/catalog/kuadrant-operator-catalog