diff --git a/exchange/adapter_util.go b/exchange/adapter_util.go
index 2337f7f6bbb..1890635cb3d 100644
--- a/exchange/adapter_util.go
+++ b/exchange/adapter_util.go
@@ -33,10 +33,6 @@ func buildBidders(infos config.BidderInfos, builders map[openrtb_ext.BidderName]
 	var errs []error
 
 	for bidder, info := range infos {
-		if len(info.AliasOf) > 0 {
-			errs = append(errs, fmt.Errorf("This feature is currently under development"))
-			continue
-		}
 		bidderName, bidderNameFound := openrtb_ext.NormalizeBidderName(bidder)
 		if !bidderNameFound {
 			errs = append(errs, fmt.Errorf("%v: unknown bidder", bidder))
diff --git a/exchange/adapter_util_test.go b/exchange/adapter_util_test.go
index 611498fea0c..08d751cdadf 100644
--- a/exchange/adapter_util_test.go
+++ b/exchange/adapter_util_test.go
@@ -68,13 +68,6 @@ func TestBuildAdapters(t *testing.T) {
 				errors.New("unknown: unknown bidder"),
 			},
 		},
-		{
-			description: "Alias feature disabled",
-			bidderInfos: map[string]config.BidderInfo{"appNexus": {AliasOf: "rubicon"}},
-			expectedErrors: []error{
-				errors.New("This feature is currently under development"),
-			},
-		},
 	}
 
 	cfg := &config.Configuration{}